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Universities » University of Idaho (UI) » BUS - Business » 414 - Entrepreneurship » Flash Cards

Final Flashcards - Flashcards

Flashcard Deck Information

Class:	BUS 414 - Entrepreneurship
Subject:	Business
University:	University of Idaho
Term:	Fall 2011

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guerrilla marketing strategies

unconventional, low cost, creative techniques designed to give small companies a edge over their larger richer rivals

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marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

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target market

the specific group of customers at whom a company aims its goods or services.

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demographics

the study of important population characteristics such as age, income, race, education and others

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entertailing

a marketing concept designed to draw customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities all designed to entertain and of course sell.

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USP aka What's in it for me?

Unique selling proposition

Sets it apart from the competition

"What's in it for me?"

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branding

communicating a company's unique selling proposition (usp) to its target customers to a consistent and integrated manner.

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CEM Customer Experience Management

the process systematically creating the optimum experience for the customers every time they interact with the company.

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TQM Total quality management

continuous improvement in the quality delivered to customers.

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time compression management

a marketing strategy that relies on three principles

1. speeding products to market

2.shortening customer response time in manufacturing and delivering

3. reducing the administrative time required to fill an order.

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5 C's of Marketing

character

capacity

capital

collateral

conditions

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Capital

One of the 5 C's

Risk Sharing Strategy with entrepreneuers

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Capacity

CASH FLOW!

One of the 5 C's

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Collateral

One of the 5 C's

assets that act as security to a lender for repayment of a loan.

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Character

One of the 5 C's of

Honesty, Integrity, competence, polish, determination, intelligence and ability.

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Conditions

One of the 5 C's

Potential growth in the market

competition

location

strengths

weaknesses

opportunities

threats

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guerrilla marketing strategies	unconventional, low cost, creative techniques designed to give small companies a edge over their larger richer rivals
marketing	Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
target market	the specific group of customers at whom a company aims its goods or services.
demographics	the study of important population characteristics such as age, income, race, education and others

Generated by

Koofers.com

entertailing	a marketing concept designed to draw customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities all designed to entertain and of course sell.
USP aka What's in it for me?	Unique selling proposition Sets it apart from the competition "What's in it for me?"
branding	communicating a company's unique selling proposition (usp) to its target customers to a consistent and integrated manner.
CEM Customer Experience Management	the process systematically creating the optimum experience for the customers every time they interact with the company.

Generated by

Koofers.com

TQM Total quality management	continuous improvement in the quality delivered to customers.
time compression management	a marketing strategy that relies on three principles 1. speeding products to market 2.shortening customer response time in manufacturing and delivering 3. reducing the administrative time required to fill an order.
5 C's of Marketing	character capacity capital collateral conditions
Capital	One of the 5 C's Risk Sharing Strategy with entrepreneuers

Generated by

Koofers.com

Capacity	CASH FLOW! One of the 5 C's
Collateral	One of the 5 C's assets that act as security to a lender for repayment of a loan.
Character	One of the 5 C's of Honesty, Integrity, competence, polish, determination, intelligence and ability.
Conditions	One of the 5 C's Potential growth in the market competition location strengths weaknesses opportunities threats

Generated by

Koofers.com

List View: Terms & Definitions

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	guerrilla marketing strategies	unconventional, low cost, creative techniques designed to give small companies a edge over their larger richer rivals
	marketing	Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
	target market	the specific group of customers at whom a company aims its goods or services.
	demographics	the study of important population characteristics such as age, income, race, education and others
	entertailing	a marketing concept designed to draw customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities all designed to entertain and of course sell.
	USP aka What's in it for me?	Unique selling proposition Sets it apart from the competition "What's in it for me?"
	branding	communicating a company's unique selling proposition (usp) to its target customers to a consistent and integrated manner.
	CEM Customer Experience Management	the process systematically creating the optimum experience for the customers every time they interact with the company.
	TQM Total quality management	continuous improvement in the quality delivered to customers.
	time compression management	a marketing strategy that relies on three principles 1. speeding products to market 2.shortening customer response time in manufacturing and delivering 3. reducing the administrative time required to fill an order.
	5 C's of Marketing	character capacity capital collateral conditions
	Capital	One of the 5 C's Risk Sharing Strategy with entrepreneuers
	Capacity	CASH FLOW! One of the 5 C's
	Collateral	One of the 5 C's assets that act as security to a lender for repayment of a loan.
	Character	One of the 5 C's of Honesty, Integrity, competence, polish, determination, intelligence and ability.
	Conditions	One of the 5 C's Potential growth in the market competition location strengths weaknesses opportunities threats

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