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Universities » Texas A&M University (A&M) » MKTG - MARKETING » 409 - PRINCIPLES OF MARKETING » Flash Cards

Chapter 9 - Flashcards

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Class:MKTG 409 - PRINCIPLES OF MARKETING
Subject:MARKETING
University:Texas A&M University
Term:Spring 2010
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This statement BEST describes what kind of marketing? -Developing & performing marketing activites across national boundaries. International Marketing
International marketing activites often begin with .. Limited exporting
Standardized Marlboro cigarettes worldwide are an example of: Globalization
Nike markets its shoes in many countries, developing its marketing strategy as if world is single entity. This approach to selling a standardized product national markets represents which level of international marketing? Globalization
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Levi Strauss & co. takes a global approach to marketing its blue jeans and clothing. It probably finds that which of the following is MOST difficult to standardize? Distribution
McDonald's markets beefless hamburgers in India b/c of: Cultural Forces
Tariffs are designed to raise revenues and/or to: Protect domestic products
The law prohibiting the importation of Cuban cigars is an ex: of an Embargo
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Restrictions on the amount of a particular currency that can be bought or sold: Exchange Controls
An overall measure of a nation's economic standing in terms of the market value of the total output of products produced in that nation for a given period of time is called: Gross Domestic product
The use of bribery in the international marketing is: An example of cultural, political, and legal issues
KFC, a US fast food chain, is currently expanding into Mexico. This expansion is being facilitated by: The Northa American Free Trade Agreement
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Which of the following US industries is dissatisfied with the most recent GATT round of negotiations? Pharmaceuticals
The highest level of commitment to international marketing, and also the lease flexible, is: Direct ownership
What is the greatest advantage of using trading companies? The reduce risk for firms interested in getting involved in international marketing
Which of the following involves the use of commissions or royalties on sales or supplies used in manufacturing? Licensing
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A popular organizational structure in industries requiring large investments, such as automobile manufacturing is? Joint Venture
The practice of selling products in foreign markets at prices considerably lower than those charged in the home country is known as: Dumping
Delta's relationship with Virgin Atlantic improves its ability to fly more nonstop flights to Europe. This relationship exemplifies a(n): Strategic Alliance
FedEx operates facilities, aircraft, and trucks all over the world for shipping packages overnight. FedEx's level of international marketing can be characterized as: Direct Ownership
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 This statement BEST describes what kind of marketing? -Developing & performing marketing activites across national boundaries.International Marketing
 International marketing activites often begin with ..Limited exporting
 Standardized Marlboro cigarettes worldwide are an example of:Globalization
 Nike markets its shoes in many countries, developing its marketing strategy as if world is single entity. This approach to selling a standardized product national markets represents which level of international marketing?Globalization
 Levi Strauss & co. takes a global approach to marketing its blue jeans and clothing. It probably finds that which of the following is MOST difficult to standardize?Distribution
 McDonald's markets beefless hamburgers in India b/c of: Cultural Forces
 Tariffs are designed to raise revenues and/or to:Protect domestic products
 The law prohibiting the importation of Cuban cigars is an ex: of an Embargo
 Restrictions on the amount of a particular currency that can be bought or sold:Exchange Controls
 An overall measure of a nation's economic standing in terms of the market value of the total output of products produced in that nation for a given period of time is called:Gross Domestic product
 The use of bribery in the international marketing is:An example of cultural, political, and legal issues
 KFC, a US fast food chain, is currently expanding into Mexico. This expansion is being facilitated by:The Northa American Free Trade Agreement
 Which of the following US industries is dissatisfied with the most recent GATT round of negotiations?Pharmaceuticals
 The highest level of commitment to international marketing, and also the lease flexible, is:Direct ownership
 What is the greatest advantage of using trading companies?The reduce risk for firms interested in getting involved in international marketing
 Which of the following involves the use of commissions or royalties on sales or supplies used in manufacturing?Licensing
 A popular organizational structure in industries requiring large investments, such as automobile manufacturing is?Joint Venture
 The practice of selling products in foreign markets at prices considerably lower than those charged in the home country is known as:Dumping
 Delta's relationship with Virgin Atlantic improves its ability to fly more nonstop flights to Europe. This relationship exemplifies a(n):Strategic Alliance
 FedEx operates facilities, aircraft, and trucks all over the world for shipping packages overnight. FedEx's level of international marketing can be characterized as: Direct Ownership
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