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COMM 287

Advertising as Social Comm.

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Universities » University of Massachusetts (UMa.. » COMM - Communication » 287 - Advertising as Social Comm.. » Course Overview

COMM 287 - Advertising as Social Comm. at University of Massachusetts

Description:

Advertising from the viewpoint of social theory. Advertising's broad political, economic, social, and cultural role in modern society. The social role of advertising in consumer societies; focus on advertising's mediation of the modern person/object relationship, the satisfaction of needs, the constitution of popular culture, and the process of socialization.

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