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Past Exam for BMGT 451 - Consumer Analysis with Lowe at Maryland (UMD)

Exam Information

Material Type:Exam 2
Professor:Lowe
Class:BMGT 451 - Consumer Analysis
Subject:Business and Management
University:University of Maryland
Term:Spring 2006
Keywords:
  • Constructive Choice
  • Stimulus Motivation
  • External Information Search
  • External Search
  • Extended Decision Making
  • Internal Information Search
  • Response Tendencies
  • Information Search
  • Limited Decision Making
  • Consumer Reports
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Sample Document Text

BMGT451 - Spring 2006 EXAM 2, Chapters 8-16 Part I: Multiple Choice Questions (Points Possible: 70) Please use the bubble-sheet to answer these questions, and use PENCIL so that you can erase mistakes. Please fill in the bubble of the letter corresponding to the option that best answers each question. Make sure to fiB in the bubble completely. Each question is worth 2 points. 1. Which of the following is not a major step in perception? a. Attention b. Interpretation c. Exposure GD Memory e. All of the above are major steps 2. Which of the following terms related to memory describes whether a piece of information that is somewhere in the brain can be accessed when called upon? a. Retrievability b. Accessible 9 Activation d. Availability e. None of the above 3. Comparative appeals are generally more effective for G.) Lesser known brands b. Greater known brands c. ' Small firms d. Large firms e. None of the above 4. are unknown to consumers or consumers ,are r...

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