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Past Exam for MKTG 4154 - Marketing Research with Glynn at Virginia Tech (VT)

Exam Information

Material Type:Exam
Professor:Glynn
Class:MKTG 4154 - Marketing Research
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term:Fall 2000
Keywords:
  • Management Decision Problem
  • Marketing Research Problem
  • Interviewer Bias
  • The Independent
  • Differences
  • Personal Interview
  • Exploratory Research
  • Ratio Scale
  • Extraneous Variable
  • Ordinal Scale
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Sample Document Text

~ )' 00 ,7"J . -1;] .~ .. fl " Mid-Term Exam . ; ,).,ot . arketing R .... rch - MKTG 4154 . ~ :~~ Fall 2000 1 - --~- There are four I8rts to this exam. They count equally. The first is multiple-choice. The second asks you to define terms. The third asks you to provide short answers (no more than 2-3 sentences). The last asks you to discuss issues, at somewhat greater length. In each case, you must answer a minimum number of questions, out of a larger set of possibilities. If you answer more than the minimum, you will only be graded on the first questions (up to the minimum nwnber). Each question counts equally within each section. So, it should pay to read the list of questions and focus on those about which you are most confident. The entire exam is closed book and closed notes. Good luck. Pert I. ltlultipk ,,,gice Select the correct alternative fo-&-the fonowinjli>roblems: I R . 1) When extraneous variable effects on the dependent variable have been eliminated, ...

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