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Past Exam for MKTG 3504 - Advertising with Krishen at Virginia Tech (VT)

Exam Information

Material Type:Exam 1
Professor:Krishen
Class:MKTG 3504 - Advertising
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term:Spring 2006
Keywords:
  • Closing the Sale
  • Special Committee
  • Social Marketing
  • Account Planner
  • Advertising Agency
  • Product Category
  • Distributors
  • Facilitator
  • Combination
  • Reference Group
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Sample Document Text

NAME & SIGNATURE (HONOR CODE): MKTG 3504: Advertising. Spring 2006 with Krishen EXAM 1, FORM A MULTIPLE CHOICE (2 points each) 1. Marketing communications is often referred to in the advertising and marketing trade as: (B) A) managed noise B) marcom C) media-oriented communication D) for-profit messages E) commercial messages 2. In the advertising agency business, people and organizations that provide specialized services are called: (D) A) distributors B) media outlets C) producers D) suppliers E) intermediaries 3. , who is regarded as the father of modem advertising, defined advertising as "salesmanship in print, driven by a reason why." (D) A) 1. Walter Thompson B) Leo Burnett C) David Ogilvy D) Albert Lasker E) Rosser Reeves 4. The FTC defines __ as any ad that contains a misrepresentation, omission, or other practice that can mislead a significant number of reasonable consumers to their detriment.(D) A) cookies B) spam C) unfair advertising D) dec...

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