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Past Exam for MKTG 4554 - Buyer-Seller Relationships with Glynn at Virginia Tech (VT)

Exam Information

Material Type:Exam 1
Professor:Glynn
Class:MKTG 4554 - Buyer-Seller Relationships
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term:Spring 2000
Keywords:
  • Business Market
  • Facilitators
  • Market Orientation
  • Product Category
  • Strategic Alliance
  • Relationship Marketing
  • Corporate Culture
  • Controlling
  • E-Government
  • Sales Process
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Sample Document Text

- MKTG 4554-RELATIONSHIP MARKETING SPRING 2000-FIRST MID-TERM--LITTLEFIELD 1 When the United States buys rubber, textiles, and precision ball bearings from other countries to produce automobiles, we prefer to ship some of these automobiles back in payment for the raw materials and component parts. This is an example of a: . ifdi money system . . b. exchange or barter system. ~ socialist system. ~ communist system. ~ democratic system. 2 With respect to the United States, one of the major contributors to the nation's trade deficit (since 1973) has been: a. the trade ware with the Soviet Union. " the lack of passage ofNAFTA. c. oil imports for OPEC. ~ an ineffective trade policy. e. an ineffective congress. 3 According to information from the U.S. Trade Goods by Product Groups charts in the chapter, this product category created the largest trade surplus for the United States. In fact, the surplus is so large that it led its nearest competitor by a 5: 1 margin. What is t...

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