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Past Exam for THTR 2 - PERF GLOBAL CONTEXT at UC Santa Barbara (UCSB)

Exam Information

Material Type:Exam
Professor:Staff
Class:THTR 2 - PERF GLOBAL CONTEXT
Subject:Theater
University:University of California - Santa Barbara
Term:--
Keywords:
  • Target Market
  • Market Potential
  • Executive Summary
  • Substantiate
  • Direct Sales
  • Market Research
  • Share of Market
  • Primary Market
  • Assumptions
  • Competitors
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Sample Document Text

A Winning Business Plan Technology Management Program BLOCK BOWMAN & ASSOCIATES, LLC BLOCK BOWMAN & ASSOCIATES, LLC What Is a Business Plan? Structured thought process/market validation ` Structure to collect thoughts ` Test assumptions ` Leads to otherwise overlooked realizations (markets, pricing, etc.) Capital Raising Document BLOCK BOWMAN & ASSOCIATES, LLC Capital Raising Document Conveys: ` Idea - Product/Service and target Market ` Prospects - Market Potential ` Why you will be successful . Competitive advantage . Management team Purpose: Sell the idea, yourself and the magnitude of the opportunity BLOCK BOWMAN & ASSOCIATES, LLC Ideal Business Plan ` Addresses an Identified Need ` Is Customized With Different Versions ` Is Well Thought out and Researched . Takes a minimum of 2-3 months (200-300 hours) . Length: Typically 30-50 pages (excluding exhibits) BLOCK BOWMAN & ASSOCIATES, LLC A Winner ` Great Executive Summary ` High potential revenue pr...

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