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Past Exam for MKTG 4734 - Real Estate Marketing with Glynn at Virginia Tech (VT)

Exam Information

Material Type:Exam 2
Professor:Glynn
Class:MKTG 4734 - Real Estate Marketing
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term:Spring 2000
Keywords:
  • Increasing Popularity
  • Forward Auction
  • Matrix Structure
  • Business Services
  • Prospecting
  • Commensurate
  • Credit Terms
  • Functional Structure
  • Customer Services
  • Business Products
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Sample Document Text

MKT 4554-SPRING 2000 2ND -MID-TERM-LITTLEFIELD 1. B2b e-commerce is dominated by basic models. Which of the following is not one of the them? "&l. Forward auction (seller controlled) -13.. Linked exchanges )(the true network economy) ~ Wholesaler to retailer ecommerce exchanges (mostly domestic purchases) 1'i. Reverse auction (buyer controlled) e. Internet exchange (multiple buyers and sellers) 2. Enhanced properties include such properties as: a. styling -h. spare parts A maintenance and repair services Cd! on-time delivery e. financing terms 3. One result of the complexity of managing a firm's array of business products and their various components is to establish an organizational structure headed by a: a. purchasing manager b. inventory manager c. business manager d. industry manager @ product manager 4. Many new products have arisen from the urgent need of prospective buyers or: a. excess capital ..g,. the stock market's demand for new products the diss...

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