Koofers

Past Exam for MKTG 4554 - Buyer-Seller Relationships with Glynn at Virginia Tech (VT)

Exam Information

Material Type:Exam 1
Professor:Glynn
Class:MKTG 4554 - Buyer-Seller Relationships
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term:Spring 2000
Keywords:
  • Gray Market
  • Business Goods
  • Marketing Environment
  • Cost Based Pricing
  • Cost-Based Pricing
  • Demand-Based Pricing
  • Demand Based Pricing
  • Primary Research
  • Distributors
  • Sales Process
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Sample Document Text

FINAL EXAM-SPRING 2000 MKTG4554 1. International business markets can be attractive for many firms. Global advantages stem from all of the following EXCEPT: '&. conventional comparative advantage. -0. ability to segment markets. @ economies of scale. Ii. advantages from product differentiation. e. public good character of market information and technology. 2. is the sum total of learned behavior traits that are manifest and share by members of a given society. a. political legal forces b. technology c. infrastructure culture e. society 3. Pride and dignity are important any place in the world. However, nowhere is this more important than in: a. the United States b. Australia c. Sweden

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