Lecture Notes for MKTG 3104 - Marketing Management with Coupey at Virginia Tech (VT)

Notes Information

Material Type:Study Guide 2
Class:MKTG 3104 - Marketing Management
University:Virginia Polytechnic Institute And State University
Term: 2007
  • Marketspace
  • Reverse Marketing
  • Selective Comprehension
  • Economic Infrastructure
  • Organizational Buying Criteria
  • Back Translation
  • Gray Market
  • External Information Search
  • Multicultural Marketing
  • Traditional Auction
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Sample Document Text

Marketing Test 2 Chapter 3- Scanning the Marketing Environment environmental scanning- process of acquiring information on events outside the organization to identify and interpret potential trends Environmental trends come from 5 sources: 1- social- declining differences in gender roles and buying patterns, growing diversity of the US population, decline in smoking and tobacco use throughout the world 2- economic- increasing military and humanitarian expenditures related to the war on terrorism, the shift of white collar work to offshore locations, increase in money management as many workers approach retirement 3- technological- increasing use of wireless broadband technology, the dramatic growth of the open source software movement, started by Linux. Advances in biotechnology, cosmetic surgery and cancer drugs 4- competitive- the growing influence of China as the world leader in technology manufacturing, the development of corporate competitive intelligence departments and relationships with federal securi...

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