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Lecture Notes for MKTG 3104 - Marketing Management with Coupey at Virginia Tech (VT)

Notes Information

Material Type:Note 1
Professor:Coupey
Class:MKTG 3104 - Marketing Management
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term: 2007
Keywords:
  • Cease and Desist Order
  • Profit Responsibility
  • Societal Responsibility
  • Stakeholder Responsibility
  • Economic Espionage
  • Market Orientation
  • Control Phase
  • Points of Difference
  • Rights Ethics
  • Marketing Program
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Sample Document Text

Marketing Test 1- Vocabulary 1- Marketing- provides value to customers through close relationships with them to benefit the organization and those closely related to it 2- Exchange- trade of things of value between buyers and seller so that each is better off 3- Target Market- specific group of potential consumers toward which an organization directs its marketing program 4- Marketing mix- the marketing manager’s controllable factors- product, price, promotion, and place- that can be used to solve a marketing problem 5- Environmental forces- uncontrollable marketing factors such as social, economic, technological, competitive, and regulatory forces 6- Customer value- buyers’ benefits including quality, price, convenience, on-time delivery, and before and after –sale service 7- Relationship marketing- linking the organization to its individual customers, employees, suppliers and other partners for their mutual long term benefits 8- Marketing program- plan that integrates the marketing mix to provide a go...

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