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Lecture Notes for MKT 230.00 - Introduction to Marketing Management with Bakir at Illinois State (ILSTU)

Notes Information

Material Type:Study Guide
Professor:Bakir
Class:MKT 230.00 - Introduction to Marketing Management
Subject:Marketing
University:Illinois State University
Term:Fall 2008
Keywords:
  • Pull Policy
  • Target Marketing Strategy
  • Product Life Cycle Strategies
  • Push Policy
  • Individual Branding
  • Reference Price
  • Product Deletion
  • Zone Pricing
  • Sales Territory
  • Manufacturers Agent
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Sample Document Text

Study Guide The final exam includes Chapters 1, 4, 5, 8, 9, 10, 11, 12, 13, 14, 15, & 17. Chapter 1 Definition of marketing-the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. Marketing Concept: A philosophy that an organization should try to provide products that satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. Key concepts of marketing including needs, wants, and demands; value and satisfaction; exchanges, transactions, and relationships; markets Satisfying customer needs and wants _ Exchange process _ Creates value _ Requires product, price, promotion, and distribution decisions (marketing mix) _ Occurs in many settings _ Can be performed by both individuals and organizations MARKETING MIX The concepts of marketing orientations (e.g., pro...

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