Lecture Notes for MKTG 4154 - Marketing Research with Shrewsberry at Virginia Tech (VT)

Notes Information

Material Type:Study Guide
Class:MKTG 4154 - Marketing Research
University:Virginia Polytechnic Institute And State University
Term:Spring 2008
  • Universal Product Codes
  • People Meter
  • Share of Voice
  • Situation Awareness
  • Type 1 Error
  • Convergent Validity
  • Control Group
  • The Independent
  • Observation
  • Electrical Resistance
Login / Sign Up to View Document
Preview Page 1Preview Page 2Preview Page 3Preview Page 4Preview Page 5Preview Page 6

Sample Document Text

Study Guide Final Exam - Marketing Research Ethical Principles Universal Product Codes – contains information on the category of goods, the manufacturer, and product identification based on size, flavor, color, or so on. Syndicated Services – a marketing research supplier that provides standardized information for many clients in return for a fee. EX: J.D. Power and Associates sells research about customers’ ratings of automobile quality and their reasons for satisfaction. Spyware – software that is placed on your computer without consent or knowledge while suing the Internet. Reliability – an indicator of a measure’s internal consistency. Consistency is the key to understanding reliability. A measure is reliable when different attempts at measuring something converge on the same result. If a professor’s tests are reliable, a student should tend toward consistent scores on all tests. Validity – the accuracy of a measure or the extent to which a score truthfully represents a concept. Psychogal...

Related Documents

Privatization Notes
Creative Concept Exam
Economic Environment Exam
Immediately Quiz
Unauthorized Quiz
Increasing Popularity Exam
Legal Capacity Quiz
Trading Down Exam
Closing the Sale Exam
Unauthorized Exam
Gray Market Exam
Business Market Exam
Housekeeper Exam
Restriction Enzymes(1) Exam
Unilateral Contract Exam
Internal Control Exam
155, "/var/app/current/tmp/"