Lecture Notes for COMM 4014 - Media Effects with Ivory at Virginia Tech (VT)

Notes Information

Material Type:Study Guide 1
Class:COMM 4014 - Media Effects
University:Virginia Polytechnic Institute And State University
Term:Fall 2008
  • Autoeroticism
  • Parasocial Interaction
  • Cognitive Response Theory
  • Cultivation Research
  • Artificiality
  • Excitation Transfer
  • Perceptions
  • Payne Fund Studies
  • Particularly
  • Social Norm
Login / Sign Up to View Document
Preview Page 1Preview Page 2Preview Page 3Preview Page 4Preview Page 5Preview Page 6

Sample Document Text

Chapter 2 9/24/08 5:29 PM Jack the Ripper story . People wondering whether the murder scenes on ads are influencing the killer? . Plato had same concern in the Republic Perceived and "Real" Effects . Third Person Effects o People's commonly-held beliefs that others are more susceptible to negative effects of media than themselves . Reasons? o Overestimation of effects on others? ? Other people buy lots of Budweiser because of their funny commercials o Underestimation of effects on self? ? I don't buy more bud because of their funny commercials o Both? . Measuring Actual Effects? o Laboratory: can isolate individual effects, often even small ones o Historical: typically only large societal-level "effects," and even then casual realationship may be unclear . Most examples in this chapter are large-scale historical (retrospective) possible examples Political Concerns . Concern over media effects was limited to elite (not really public) before spread...

Related Documents

Creative Concept Exam
Tertiary Prevention Exam
Convention and Visitors Bureaus (cvbs) Notes
Creative Boutiques Notes
Closing the Sale Exam
The Marketing Process Notes
Psychoactive Drug Exam
Aphrodisiac Exam
Overhead Application Exam
Image Advertising Notes
Key Indicators Notes
Out of Pocket Costs Exam
Bell Pepper Exam
Period Cost Exam
Period Cost Exam
Product Differentiation Notes
155, "/var/app/current/tmp/"