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Lecture Notes for COMM 4014 - Media Effects with Ivory at Virginia Tech (VT)

Notes Information

Material Type:Study Guide 1
Professor:Ivory
Class:COMM 4014 - Media Effects
Subject:Communication
University:Virginia Polytechnic Institute And State University
Term:Fall 2008
Keywords:
  • Autoeroticism
  • Parasocial Interaction
  • Cognitive Response Theory
  • Cultivation Research
  • Artificiality
  • Excitation Transfer
  • Perceptions
  • Payne Fund Studies
  • Particularly
  • Social Norm
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Chapter 2 9/24/08 5:29 PM Jack the Ripper story . People wondering whether the murder scenes on ads are influencing the killer? . Plato had same concern in the Republic Perceived and "Real" Effects . Third Person Effects o People's commonly-held beliefs that others are more susceptible to negative effects of media than themselves . Reasons? o Overestimation of effects on others? ? Other people buy lots of Budweiser because of their funny commercials o Underestimation of effects on self? ? I don't buy more bud because of their funny commercials o Both? . Measuring Actual Effects? o Laboratory: can isolate individual effects, often even small ones o Historical: typically only large societal-level "effects," and even then casual realationship may be unclear . Most examples in this chapter are large-scale historical (retrospective) possible examples Political Concerns . Concern over media effects was limited to elite (not really public) before spread...

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