Lecture Notes for POLS 4510 - PUB OPIN AMER DEMO at Georgia (UGA)

Notes Information

Material Type:Note
Subject:Political Science
University:University of Georgia
Term:Spring 2011
  • Public Place
  • Topic Order
  • Attitude Strength
  • Inexpensive
  • Particularly
  • Target Group
  • Atheoretical
  • Uncomfortable
  • Cluster Sample
  • Convenience
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Sample Document Text

Nature of Survey Research Tuesday, January 18, 2011 8:26 PM ? Objectives o By the end of this meeting, you should be able to: o Describe the uses of survey studies ? Uses of Polls in Modern Life o Political polls o Market research polls o Government surveys o Court surveys o Academic research o Media polls ? What can surveys measure? o Attitudes- likes and dislikes o Preferences- comparisons of attitudes towards different objects o Beliefs- opinions about the state of the world ? Note: beliefs may be true or untrue 4. Predictions- expectations about the future 5. Facts- recollections of tangible characteristics (number of children, years of schooling, etc.) a. These could include previous behaviors ? Goals of Surveys o Prevalence of attitudes, beliefs or behavior o Changes over time o Differences between groups o Casual propositions ? What did you think of the handgun article? DATA DOESN'T PROVE ...

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