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Lecture Notes for BADM 320 - Principles of Marketing with Preis at Illinois (UIUC)

Notes Information

Material Type:Study Guide
Professor:Preis
Class:BADM 320 - Principles of Marketing
Subject:Business Administration
University:University of Illinois - Urbana-Champaign
Term:Fall 2009
Keywords:
  • Primary Demand Advertising
  • Hypermarket
  • Warehouse Club
  • Supercenter
  • Preapproach
  • Cross Selling
  • Cross-Selling
  • Loyalty Programs
  • Reinforcement Advertising
  • Sales Quota
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BA 320- third section – e-commerce: conducting business transactions over internet ○ Buying/selling products and services ○ E-marketing (4-P’s) ○ E-Business: use of electronic means to conduct business Dot.com bubble: WWW went commercial in 90’s (used for universities before) ○ Most dot.coms never did anything or made profit  Relied on spin/hype  No marketing strategies, poor research/planning, too much $$ on brands  No customer loyalty (quantity over quality) ○ Internet results:  Direct selling on internet; brick and mortar = click and mortar;  many click only companies have failed • old skills + internet technology = success  intranet: within company  extranet: allows some outsides into company; links lg # firms at different levels of distribution channel (macy’s account online)  internet: allows everyone new forces shaping digital age ○ online retailers; click only competitors (Amazon, e*trade) ○ new businesses started (ebay, yahoo, google) ○ stores created...

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