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Lecture Notes for AHRM 2404 - Consumer Rights with Fisher at Virginia Tech (VT)

Notes Information

Material Type:Class Note 1
Professor:Fisher
Class:AHRM 2404 - Consumer Rights
Subject:Apparel, Housing, & Resour Mgt
University:Virginia Polytechnic Institute And State University
Term:Fall 2008
Keywords:
  • Advertising to Children
  • Consumer Reports
  • Infomercials
  • Loyalty Programs
  • Testimonial
  • Sweepstakes
  • Information
  • Telemarketing
  • Impartiality
  • Endorsement
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Sample Document Text

Consumer Movie Notes 22/09/2008 14:15:00 Consumer: One who acquires goods and services for ultimate consumption or used by a person, family, or household. Roles of Individuals • Citizen: concerned about policies/laws that affect a community, etc. • Worker: concerned with having a job • Consumer: interested in spending, saving, and investing Economic Activities Performed by Consumers • Earning (income): a gain from services • Consuming: expenditure made consumers and non-profit institutions for goods and services • Utilizing: using for a certain purpose • Borrowing: obtaining/receiving something with the intent to return • Saving: setting aside for future use • Investing: committing money/property to a productive use • Taxpaying: pay money to government Sovereignty in the Marketplace • Consumer Choice: market place condition in which consumers are presented with options to buy or not to buy o If consumers have freedom to buy and how to use it, then consumer choice exists. • Consumer S...

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