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Lecture Notes for AHRM 2264 - Apparel Product Development with Kim at Virginia Tech (VT)

Notes Information

Material Type:Study Guide 1
Professor:Kim
Class:AHRM 2264 - Apparel Product Development
Subject:Apparel, Housing, & Resour Mgt
University:Virginia Polytechnic Institute And State University
Term:Fall 2008
Keywords:
  • Product Category
  • Private Label
  • Market Research
  • Psychographics
  • Distributors
  • Proprietorship
  • Differences
  • Trade Publications
  • Product Development
  • Disadvantages
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Sample Document Text

1 AHRM 2264 Intro to the Fashion Industry Study Guide for midterm exam October 16, 2008 12:30-1:45pm Total 50 points 18 True/False questions 29 Multiple choice questions 3 questions on correct orders of steps in the product development process CHAPTER 2 . Study the scope of fashion industry chart slide for chapter 2. Understand what belongs to what level. . Understand the fashion pipeline (i.e., fibers yarns fabrics apparel retailers consumers) . Marketing channels (i.e., direct, limited, and extended). [1-2 questions] . What is a private label and why retailers develop this? . Understand the advantages and disadvantages of both licensee and licensor. What is the key success factor for licensing business? Can you name couples of examples of licensed products? [2-3 questions] . Understand why retailers use brand tiers and price points in their product/brand offerings. . Understand each type of business ownersh...

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