BMGT450 Chapter 1 09/03/08 Google Case Study • • Mission: to organize the world’s information and make it universally accessible and useful Founded in 1998 o Grown into a company with annual revenues exceeding $16 billion and a market capitalization of nearly $200 billion o Publicly traded since August 2004 Ranked as “the most powerful brand” in the world in 2007 with an estimated brand value of $66.4 billion Co-founded by Sergey Brin and Larry Page to deliver relevant search results by favoring pages that were referenced or linked to by other web sites More than 60% of online searches are done using Google and the company’s name is a generic term for conducting online searches Almost all of the company’s revenue comes from selling advertisements associated with search keywords o In 2000 Google launched a keyword-targeted advertising program called AdWords that uses short text-only ads to maintain an uncluttered page design and to maximize page loading speed.  “sponsored links” • appear...