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Lecture Notes for ESBM 4830 - Entrepreneurship Business Planning and Preparation with Moyes at Colorado (CU)

Notes Information

Material Type:Class Note
Professor:Moyes
Class:ESBM 4830 - Entrepreneurship Business Planning and Preparation
Subject:Entrepreneurial & Small Business Management
University:University of Colorado - Boulder
Term:--
Keywords:
  • North American Industry Classification System (naics)
  • Business Model
  • Competitive Analysis
  • Distributors
  • Profitability
  • Revenue Model
  • Entry Points
  • Market Analysis
  • Trade Publications
  • Competitors
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Sample Document Text

Business Model Analysis Assignment You have identified a concept that you believe could be a viable business and formed a team to write a business plan. As part of the business planning process the team will conduct a business model analysis. Business Model Analysis The business model analysis investigates the fundamentals of your venture. It sets the stage for writing the various sections of the business plan. Opportunity o Define the market segment. What are the size and key trends? o What problem is being solved? Market Analysis o Determine the market size, growth and trends. o Segment the market to identify potential entry points. o Identify alternative target markets. Competitive Analysis o Identify the major competitors and evaluate them. o What could be your competitive advantages? Profitability o Describe the revenue model. What are the key assumptions? o What are the gross profit margins in your industry? How determine? Product...

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