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Lecture Notes for HTM 2454 - Travel & Tourism Management with Li at Virginia Tech (VT)

Notes Information

Material Type:Study Guide
Professor:Li
Class:HTM 2454 - Travel & Tourism Management
Subject:Hospitality and Tourism Management
University:Virginia Polytechnic Institute And State University
Term:Fall 2007
Keywords:
  • Travel Agencies
  • Organization
  • Phoenicians
  • Initiatives
  • Association
  • Solicitation
  • Entertainment
  • Nonprofit Organization
  • Profitability
  • Market Research
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Sample Document Text

Quiz One Study Guide - HTM 2454 Know these organizations: AAA – American Automobile Association is the world’s largest single membership travel group, with a membership of over 44 million people in the U.S. and Canada. This organization promotes travel as a primary form of transportation. It also operates worldwide travel services similar to those provided by a travel agency or tour company. The AAA travel agency also provides travel services for nonmembers and is thus competitive with other tour companies and retail travel agencies. This additional service gives the club a certain glamour and status in the community and nonmembers who are brought into the club office through the travel service become prospects for new members in the auto club They provide emergency road service to members along with insurance. (page 141) TIA – The Travel Industry Association of America is the leading private tourism organization in the U.S. The nonprofit organization serves as the unifying organization for all componen...

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