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Lecture Notes for ENTR 3310 - Entrepreneurship at Houston (UH)

Notes Information

Material Type:Class Note
Professor:Staff
Class:ENTR 3310 - Entrepreneurship
Subject:(Entrepreneurship)
University:University of Houston
Term:Fall 2003
Keywords:
  • Business Plan
  • Competitive Analysis
  • Entrepreneur
  • Entrepreneurs
  • Executive Summary
  • Management-Consulting Firm
  • Market Position
  • Target Market
  • Competitors
  • Immediately
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Sample Document Text

CHAPTER 10 WRITING THE BUSINESS PLAN LEARNING OBJECTIVES After reading this chapter, students should be able to: • • • • • • • • Understand the uses and functions of a business plan. Research the industry, market, and competition. Define barriers to entry in a particular industry. Develop a features/benefits matrix for the venture’s products or services. Identify and discuss variables of a venture’s target market. Describe the industry life cycle. Explain the various modes of market entry. Understand how to develop and use financial pro forma statements 10-1 INTRODUCTION The business plan has been called the entrepreneur’s road map because it lays out the direction, sources of fuel, and competitive terrain for the growing business. • • Most businesses lacking a detailed plan fail for reasons that often would have been obvious if they had gone to the trouble of writing a business plan. Through planning, entrepreneurs can anticipate different scenarios, good and bad, and prepare in ad...

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