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Lecture Notes for MKTG 3104 - Marketing Management with Coupey at Virginia Tech (VT)

Notes Information

Material Type:Note
Professor:Coupey
Class:MKTG 3104 - Marketing Management
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term: 2007
Keywords:
  • Inquiry Tests
  • Traffic Generation
  • Ultimate Consumers
  • Multichannel Retailers
  • Merchandise Allowance
  • Category Management
  • Lead Generation
  • Sweepstakes
  • Direct Orders
  • Cooperative Advertising
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Sample Document Text

Chapter 13 Marketing Channel: individuals and firms involved in the process of making a priduct or service available for use or consumption or individual users Middlemen: any intermediary with legal authority to act on behalf of the manufacturer Agent or broker: any intermediary with legal authority to act on behalf of the manufacturer Wholesaler: an intermediary who sells to other internmediaries, usually to retailers; term usually applies to consumer markets Retailer: an intermediary who sells to consumers Distributor: An imprecise term, usually used to describe intermediaries who perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on; a more common term in business markets but may also be used to refer to wholesalers Dealer: a more imprecise term than distributor that can mean the same a distributor, retailer, wholesaler, and so forth Intermediaries- make possible the flow of products from producers to ultimate consumers by performing three basi...

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