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Informative speech cards - Flashcards

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Class:BUS 261 - BUSINESS ETHICS
Subject:Business
University:Rhodes College
Term:Fall 2014
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      Mode:   CARDS LIST       ? pages   PRINT EXIT
I. Introduction

A.  Attention Getter: According to a study done in 2015 by Forbes, 69% of entrepreneurs succeed in ether turning a profit or breaking even.

B.  Reason to Listen: The tips and techniques you hear in this speech can help you someday to be successful in business and possibly even as an entrepreneur.

C.  Thesis Statement: with the right amount of planning and research anyone at any age can be successful entrepreneur


2. Credibility Statement:

1. I’m currently working on trying to start my software company Mattic Tech


2. I’ve worked with many other successful business owners in the past giving me real-world insight on the inner workings of the entrepreneur process mindset


3. Preview of Main Points:

1.      First, I will discuss what entrepreneurship is and what some things to consider are.

 

2.      Second, I will discuss the steps that one should take their trying to be a successful entrepreneur.

 

3.       Lastly, I will discuss how to be a successful entrepreneur during the duration of your time in business.

4.A, Being an entrepreneur is about preparing yourself so you can prepare your business
a. What would happen if I fail, this is an important possibility that one must seriously consider. It takes money to make money and if the company fails the money that I invested, can I live without it. It’s also important to consider the amount of time invested on starting a company and handling the various aspects that are involved take time to complete, so would you be comfortable


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4.A, Con't 1 b. What would happen if I succeed? You may be thinking this is a silly question to ask yourself but it can be an excellent form of motivation and guide to show you what steps you need to take to become successful.
4.A, Con't 2
c. What if I do not try, this is a question that someone may not think to ask but; if you think about it, it can lead to some very interesting realizations. Let us say you come up with a product idea you decide not to try to run with it for one reason or another, 1 year down the line you come to find out that someone else had this idea shortly after you but have brought in 1,000,000 in their first 6 months of operation. Scary right, this thought can help keep you moving towards your goal as quickly as possible, and provide you with the drive to accomplish things so you don’t miss out on this possibly profitable opportunity.

4.B, To make sure you are not conceptually stuck later on you should ask yourself a couple key questions.
a.  By determining an end goal, you are more likely to reach it and you will have a clear mindset on what needs accomplished.
you should plan to base your business solely around this product.

4.B, Con't 1 b. You should also have a clear product or service in mind, allowing you to build your business around this idea. This does not mean you must come up with a product right away but rather it just means that 
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4.B, Con't 2 c. It is important when starting a business one must think about what is possible to happen with the resources you have to put towards the company or product
Transition 1 Now that you have been properly prepared to be an entrepreneur by answering the tough questions, you can now start putting these into practice to be successful
5.A, In most cases, the business is based off one central idea, and developing that idea is crucial to success.
a. You are product does not have to be a revolutionary computer or a cure to cancer; it can be anything as long as you are doing it better than the competitors are.

5.A, con't 1 b. When it is said that 99% perspiration and 1% inspiration is the key to success, it is true. Being inspired and passionate about your product or service is the key to having it be successful, and if you are passionate about it, you are more likely to have people attracted to the product because they can feel your genuine care for the product regardless of the medium the products will be presented to them in.
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5.A, con't 2 c. After having, the above points in mind and you still cannot come up with an inspired idea that will sell, keep a list of things that you wish you had a better way to do, or think of a way to do something more effectively, or even pool friends and families for ideas. As long as you stay alert to your everyday life and are trying to keep up with the day today tasks you will most likely notice things that you need or want that will help you in one way or another. Often these are how the best ideas are originally thought of, someone saw a needed in their life or a peer’s life and they filled, and come to find out many people ended up having this same need.
5.B, A major contributor to the success of a product or service in business is to make sure you are selling to the right people.
a. Consider for example that your products a new kind of skateboard, without the right kind of market research you may not be focusing on the group of people most interested in the product like young adults to children, and instead the main part of your advertising happens to be hitting senior citizens. By looking at pools online provided ether from free government sites, or advertisement research groups, or even conducting your own minor research pooling by phone or door to door encounters, you start to build a base of invaluable information; that will ultimately allow you to target with great accuracy the right group of people, which will save you time and money ultimately making you more successful.

5.B, con't 1
b. When collecting this information you must make sure to find certain pieces of data that will make your approach to reach them effective, such as, best way to make them aware of the product, time they see, how they found out about out it, the geological epicenter for you largest pull of customers, gender, age, race. A good principal to keep in mind is that you can never have too much customer data but you can always have too little, especially information that affects the product.

5.B, con't 2
c. To see how this all plays out here is an example, you are trying to sell life alert. You know that the products are geared towards senior citizens, thus you advertise during the day because they are retired and go to bed early. You also find several polls on which programs they watch more and choose those stations to hold a commercial. With the minimal information we were able to figure when where and how to advertise showing that this can have a powerful effect on how this is just so useful.

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5.C, Now we have an idea and we have potential consumer data, it is now time to combine and apply these in the form of advertising.
a. Advertising can sometimes be the difference of having the best-known product vs the best never heard of product. Advertising can allow you to get creative and give all your potential consumers a taste and understanding of why your product is better than all the other products in the same field.

5.C, con't 1
b. We spent all that time collecting the data, let us actually apply it and create an aggressive effective campaign to get the word out there and allow t it to spread like wild fire after a drought.  As mentioned in the life alert example, when advertising look for who, when, what, and how and you will almost be guaranteed if the research is correct you will have a very effective campaign.

5.C, con't 2
c. When it comes to advertising more expensive is not necessarily better. You should look for ways in which you cannot go into debt trying to find a way to get the word out there. It differs from product to product but in many cases, there are ways to advertise for free which can be a good way to start if you are pinched for funds.

Transition 2 We have done all the hard work on our own and now it is time to make it easy when we bring our staff and or partners on to help us out.
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6.A, Creating a business plan is key for making sure everyone in the company is unified and seamlessly has a clear understanding of what the goals are.
a. You should first start it with a Company summary on what the business and products are.
b.  Then, Include all of the customer research you have gathered on you target audience.
c.  Remember to include chain of command and what each person’s responsibilities are.
d.  It’s also wise to describe product or service in great detail
e. Outline how additional capital would be used if you were to be talking to an investor.

6.B, After a while, consumers are going to ether already have bought your product or will be bored with it and looking for the next big thing so it is imperative to keep the company running past the first iteration of your product or service you must keep customers coming back for seconds.
a. This can be seen in all sorts of products, from cars, to video games, to even light bulbs. Even though all these products are different, they still need to continue making money, so companies set aside a portion of the products profits so they can use that money to go and start creating the next version of the product.

6.B, Con't 1 b. But you may be wonder how to keep consumers coming back for more, The way large companies handle this is by ether making you need to continual purchase replacements or they make the customer want to buy the latest and greatest. An interesting example of this the light bulb. The first light bulb lasted 20 years before burning out and needing replaced, companies realized this wasn’t good for business so they agreed to use weaker materials so they’d only last a couple of months which raised annual profit intake by 425%.
6.C, Just as it is important to connect with peers in the real world, the same goes for business and professionals in the business world.
These people can often have wisdom or insight into things that you might, or are facing currently. It would be wise to learn from them where possible so as to know what to do when you are presented with the same situation in the future.
b. It’s not just a one way street ether, let them learn from what you have accomplished, which can lead to valuable friendships and a sense of mutual trust

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6.D, Make something memorable is a long-term goal you should have, so when people talk about your products it is something positive and makes them want to share their experience with others. a. By building your brand and reputation, it will act as a causality for your companies’ memorableness.
7. Conclusion
A. Review of Main Points:

1. Today I First discussed what entrepreneurship is and what some things to consider are.

2. I then discussed the steps that one should take when their trying to be a successful entrepreneur.

3.  Lastly, I will discuss how to be a successful entrepreneur during the duration of your time in business.

8. Restate Thesis With the right amount of planning and research, anyone at any age can be successful entrepreneur.
9. Closure In closing, the world of business is an ocean of possibility and an adventure weighting to be had, it then is ultimately up to each and every one of you to go and dive in and reap the benefits.
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List View: Terms & Definitions

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Front
Back
 I. Introduction

A.  Attention Getter: According to a study done in 2015 by Forbes, 69% of entrepreneurs succeed in ether turning a profit or breaking even.

B.  Reason to Listen: The tips and techniques you hear in this speech can help you someday to be successful in business and possibly even as an entrepreneur.

C.  Thesis Statement: with the right amount of planning and research anyone at any age can be successful entrepreneur


 2. Credibility Statement:

1. I’m currently working on trying to start my software company Mattic Tech


2. I’ve worked with many other successful business owners in the past giving me real-world insight on the inner workings of the entrepreneur process mindset


 3. Preview of Main Points:

1.      First, I will discuss what entrepreneurship is and what some things to consider are.

 

2.      Second, I will discuss the steps that one should take their trying to be a successful entrepreneur.

 

3.       Lastly, I will discuss how to be a successful entrepreneur during the duration of your time in business.

 4.A, Being an entrepreneur is about preparing yourself so you can prepare your business
a. What would happen if I fail, this is an important possibility that one must seriously consider. It takes money to make money and if the company fails the money that I invested, can I live without it. It’s also important to consider the amount of time invested on starting a company and handling the various aspects that are involved take time to complete, so would you be comfortable


 4.A, Con't 1b. What would happen if I succeed? You may be thinking this is a silly question to ask yourself but it can be an excellent form of motivation and guide to show you what steps you need to take to become successful.
 4.A, Con't 2
c. What if I do not try, this is a question that someone may not think to ask but; if you think about it, it can lead to some very interesting realizations. Let us say you come up with a product idea you decide not to try to run with it for one reason or another, 1 year down the line you come to find out that someone else had this idea shortly after you but have brought in 1,000,000 in their first 6 months of operation. Scary right, this thought can help keep you moving towards your goal as quickly as possible, and provide you with the drive to accomplish things so you don’t miss out on this possibly profitable opportunity.

 4.B, To make sure you are not conceptually stuck later on you should ask yourself a couple key questions.
a.  By determining an end goal, you are more likely to reach it and you will have a clear mindset on what needs accomplished.
you should plan to base your business solely around this product.

 4.B, Con't 1b. You should also have a clear product or service in mind, allowing you to build your business around this idea. This does not mean you must come up with a product right away but rather it just means that 
 4.B, Con't 2c. It is important when starting a business one must think about what is possible to happen with the resources you have to put towards the company or product
 Transition 1Now that you have been properly prepared to be an entrepreneur by answering the tough questions, you can now start putting these into practice to be successful
 5.A, In most cases, the business is based off one central idea, and developing that idea is crucial to success.
a. You are product does not have to be a revolutionary computer or a cure to cancer; it can be anything as long as you are doing it better than the competitors are.

 5.A, con't 1b. When it is said that 99% perspiration and 1% inspiration is the key to success, it is true. Being inspired and passionate about your product or service is the key to having it be successful, and if you are passionate about it, you are more likely to have people attracted to the product because they can feel your genuine care for the product regardless of the medium the products will be presented to them in.
 5.A, con't 2c. After having, the above points in mind and you still cannot come up with an inspired idea that will sell, keep a list of things that you wish you had a better way to do, or think of a way to do something more effectively, or even pool friends and families for ideas. As long as you stay alert to your everyday life and are trying to keep up with the day today tasks you will most likely notice things that you need or want that will help you in one way or another. Often these are how the best ideas are originally thought of, someone saw a needed in their life or a peer’s life and they filled, and come to find out many people ended up having this same need.
 5.B, A major contributor to the success of a product or service in business is to make sure you are selling to the right people.
a. Consider for example that your products a new kind of skateboard, without the right kind of market research you may not be focusing on the group of people most interested in the product like young adults to children, and instead the main part of your advertising happens to be hitting senior citizens. By looking at pools online provided ether from free government sites, or advertisement research groups, or even conducting your own minor research pooling by phone or door to door encounters, you start to build a base of invaluable information; that will ultimately allow you to target with great accuracy the right group of people, which will save you time and money ultimately making you more successful.

 5.B, con't 1
b. When collecting this information you must make sure to find certain pieces of data that will make your approach to reach them effective, such as, best way to make them aware of the product, time they see, how they found out about out it, the geological epicenter for you largest pull of customers, gender, age, race. A good principal to keep in mind is that you can never have too much customer data but you can always have too little, especially information that affects the product.

 5.B, con't 2
c. To see how this all plays out here is an example, you are trying to sell life alert. You know that the products are geared towards senior citizens, thus you advertise during the day because they are retired and go to bed early. You also find several polls on which programs they watch more and choose those stations to hold a commercial. With the minimal information we were able to figure when where and how to advertise showing that this can have a powerful effect on how this is just so useful.

 5.C, Now we have an idea and we have potential consumer data, it is now time to combine and apply these in the form of advertising.
a. Advertising can sometimes be the difference of having the best-known product vs the best never heard of product. Advertising can allow you to get creative and give all your potential consumers a taste and understanding of why your product is better than all the other products in the same field.

 5.C, con't 1
b. We spent all that time collecting the data, let us actually apply it and create an aggressive effective campaign to get the word out there and allow t it to spread like wild fire after a drought.  As mentioned in the life alert example, when advertising look for who, when, what, and how and you will almost be guaranteed if the research is correct you will have a very effective campaign.

 5.C, con't 2
c. When it comes to advertising more expensive is not necessarily better. You should look for ways in which you cannot go into debt trying to find a way to get the word out there. It differs from product to product but in many cases, there are ways to advertise for free which can be a good way to start if you are pinched for funds.

 Transition 2We have done all the hard work on our own and now it is time to make it easy when we bring our staff and or partners on to help us out.
 6.A, Creating a business plan is key for making sure everyone in the company is unified and seamlessly has a clear understanding of what the goals are.
a. You should first start it with a Company summary on what the business and products are.
b.  Then, Include all of the customer research you have gathered on you target audience.
c.  Remember to include chain of command and what each person’s responsibilities are.
d.  It’s also wise to describe product or service in great detail
e. Outline how additional capital would be used if you were to be talking to an investor.

 6.B, After a while, consumers are going to ether already have bought your product or will be bored with it and looking for the next big thing so it is imperative to keep the company running past the first iteration of your product or service you must keep customers coming back for seconds.
a. This can be seen in all sorts of products, from cars, to video games, to even light bulbs. Even though all these products are different, they still need to continue making money, so companies set aside a portion of the products profits so they can use that money to go and start creating the next version of the product.

 6.B, Con't 1b. But you may be wonder how to keep consumers coming back for more, The way large companies handle this is by ether making you need to continual purchase replacements or they make the customer want to buy the latest and greatest. An interesting example of this the light bulb. The first light bulb lasted 20 years before burning out and needing replaced, companies realized this wasn’t good for business so they agreed to use weaker materials so they’d only last a couple of months which raised annual profit intake by 425%.
 6.C, Just as it is important to connect with peers in the real world, the same goes for business and professionals in the business world.
These people can often have wisdom or insight into things that you might, or are facing currently. It would be wise to learn from them where possible so as to know what to do when you are presented with the same situation in the future.
b. It’s not just a one way street ether, let them learn from what you have accomplished, which can lead to valuable friendships and a sense of mutual trust

 6.D, Make something memorable is a long-term goal you should have, so when people talk about your products it is something positive and makes them want to share their experience with others.a. By building your brand and reputation, it will act as a causality for your companies’ memorableness.
 7. Conclusion
A. Review of Main Points:

1. Today I First discussed what entrepreneurship is and what some things to consider are.

2. I then discussed the steps that one should take when their trying to be a successful entrepreneur.

3.  Lastly, I will discuss how to be a successful entrepreneur during the duration of your time in business.

 8. Restate ThesisWith the right amount of planning and research, anyone at any age can be successful entrepreneur.
 9. ClosureIn closing, the world of business is an ocean of possibility and an adventure weighting to be had, it then is ultimately up to each and every one of you to go and dive in and reap the benefits.
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