Koofers

MKT 421 EDU NEW Empowering and Inspiring/mkt421ed.. - Flashcards

Flashcard Deck Information

Class:BUSMK 256 - Marketing
Subject:Business Marketing
University:Diablo Valley College
Term:Fall 2014
- of -
INCORRECT CORRECT
- INCORRECT     - CORRECT     - SKIPPED
Shuffle Remaining Cards Show Definitions First Take Quiz (NEW)
Hide Keyboard shortcuts
Next card
Previous card
Mark correct
Mark incorrect
Flip card
Start Over
Shuffle
      Mode:   CARDS LIST       ? pages   PRINT EXIT
MKT 421 Final Exam Guide (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

   

Sales management communications. 

Integrated promotional marketing.   

Sales promotion communications.    

Integrated marketing communications.

2

When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

pioneering ad.

pay-per-view.

pay-per-click.

copy thrust.

 

3

Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

       

Many wants are culturally learned.   

Family life cycles may be different. 

Economic wants do not influence purchases in many regions of the world.

The purchase situations may be different.

 

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains 2 different papers

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Identify a brand about which you are passionate.

Explain a minimum of three reasons why you are passionate about this brand.

Respond to the following questions:

Is the company successful in building loyal customer relationships across different groups?

Why or why not?

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

 Format your paper consistent with APA guidelines.

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains 2 different papers

Review "perceptual mapping" located on the Week 2 ERR page.

 Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

 Select an industry with many competitors.

 Select two key variables that segment the competition.

 Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

 

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

 Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains 2 different papers

Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

 Obtain your instructor's approval of your product or service before beginning this project.

 Write a 2,800- to 3,500-word paper that includes the following:

An overview of the organization

A description of the product or service

A SWOT analysis of the organization and offering

A competitive analysis of the organization and offering using Porter's five competitive forces model

The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors

A description of your target market

Needs that cause your target market to buy including emotional and logical drivers

A written positioning statement that identifies:

Your target market

The needs that drive purchase

Your organization's industry category

How your organization solves the target's needs

Your organization's competition

What makes your organization different from its competition

Include sources of secondary research that support your analysis.

Generated by Koofers.com
MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains 2 different papers

Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.

 Write a 1,500- to 2,000- word paper that includes:

A detailed description of the features of your product or service including how it solves the needs of your target market

A description of how your marketing efforts will change with each phase in the product life cycle

The packaging you will use for your product or service and how it will add value

The appropriate pricing strategy for your product or service and the price you will set at launch

The channels of distribution you will use to sell your product along with a description of how each channel partner will add value

Format your paper consistent with APA guidelines.

MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains two sets of Paper

Select an industry.

 

Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains two sets of Paper and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

 Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

Your promotional strategy for your product or service, including how you may use the following:

Advertising

Public relations

Digital marketing

Sales promotion

Direct marketing

Event marketing

Outdoor

The effect professional selling may have on your offering

An initial budget for your plan

The methods you use will measure the success of your plan

Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan.

 Format your paper and presentation consistent with APA guidelines.

Generated by Koofers.com

List View: Terms & Definitions

  Hide All 7 Print
 
Front
Back
 MKT 421 Final Exam Guide (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

1.         Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

   

Sales management communications. 

Integrated promotional marketing.   

Sales promotion communications.    

Integrated marketing communications.

2

When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

pioneering ad.

pay-per-view.

pay-per-click.

copy thrust.

 

3

Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

       

Many wants are culturally learned.   

Family life cycles may be different. 

Economic wants do not influence purchases in many regions of the world.

The purchase situations may be different.

 

 MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains 2 different papers

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Identify a brand about which you are passionate.

Explain a minimum of three reasons why you are passionate about this brand.

Respond to the following questions:

Is the company successful in building loyal customer relationships across different groups?

Why or why not?

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

 Format your paper consistent with APA guidelines.

 MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains 2 different papers

Review "perceptual mapping" located on the Week 2 ERR page.

 Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

 Select an industry with many competitors.

 Select two key variables that segment the competition.

 Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

 

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

 Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

 MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains 2 different papers

Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

 Obtain your instructor's approval of your product or service before beginning this project.

 Write a 2,800- to 3,500-word paper that includes the following:

An overview of the organization

A description of the product or service

A SWOT analysis of the organization and offering

A competitive analysis of the organization and offering using Porter's five competitive forces model

The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors

A description of your target market

Needs that cause your target market to buy including emotional and logical drivers

A written positioning statement that identifies:

Your target market

The needs that drive purchase

Your organization's industry category

How your organization solves the target's needs

Your organization's competition

What makes your organization different from its competition

Include sources of secondary research that support your analysis.

 MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains 2 different papers

Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.

 Write a 1,500- to 2,000- word paper that includes:

A detailed description of the features of your product or service including how it solves the needs of your target market

A description of how your marketing efforts will change with each phase in the product life cycle

The packaging you will use for your product or service and how it will add value

The appropriate pricing strategy for your product or service and the price you will set at launch

The channels of distribution you will use to sell your product along with a description of how each channel partner will add value

Format your paper consistent with APA guidelines.

 MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains two sets of Paper

Select an industry.

 

Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

 MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW)

FOR MORE CLASSES VISIT

www.mkt421edu.com

This tutorial contains two sets of Paper and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

 Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

Your promotional strategy for your product or service, including how you may use the following:

Advertising

Public relations

Digital marketing

Sales promotion

Direct marketing

Event marketing

Outdoor

The effect professional selling may have on your offering

An initial budget for your plan

The methods you use will measure the success of your plan

Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan.

 Format your paper and presentation consistent with APA guidelines.

36, "/var/app/current/tmp/"