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Class:DSN 173 - Design Psychology
Subject:Design
University:Radford University
Term:Spring 2011
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two types of activities occuring in consumer behavior mental and physical
problem solver a person looking for a marketplace solution to everyday living
durables items such as clothing and linens
marketplace exchange buying a product or service, donating blood, or spending time volunteering
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want desire for a specific object
belonging/love needs third level on maslows heirarchy
innate needs that we are born with
psychogenic needs that stem from cognitive processes
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recreation value consuming something just for the fun of it
utilitarian value tube sock - you can use it
marketer a seller
mood "almost" emotions
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emotional selling psychological appeals in advertising
involvement most important concept in consumer behavior
tension a gap between our current and desired states, the greater the gap, the greater the need felt by the consumer
approach the type of motivation that drives us towards something
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avoid avoid conflict choose between 2 rooms - one thats smoking when i dont smoke
the other is facing a noisy street
observation consumers develop desires for products primarily by being in a culture and watching others
sense of roots ad for hometown lemonade
value the sum total of all benefits we recieve from a product
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likert survey that ranks things 1 bad - 5 good
purposive behavior exbidenture of energy to attain some goal object
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 two types of activities occuring in consumer behaviormental and physical
 problem solvera person looking for a marketplace solution to everyday living
 durablesitems such as clothing and linens
 marketplace exchangebuying a product or service, donating blood, or spending time volunteering
 wantdesire for a specific object
 belonging/love needsthird level on maslows heirarchy
 innateneeds that we are born with
 psychogenicneeds that stem from cognitive processes
 recreation valueconsuming something just for the fun of it
 utilitarian valuetube sock - you can use it
 marketera seller
 mood"almost" emotions
 emotional sellingpsychological appeals in advertising
 involvementmost important concept in consumer behavior
 tensiona gap between our current and desired states, the greater the gap, the greater the need felt by the consumer
 approachthe type of motivation that drives us towards something
 avoid avoid conflictchoose between 2 rooms - one thats smoking when i dont smoke
the other is facing a noisy street
 observationconsumers develop desires for products primarily by being in a culture and watching others
 sense of rootsad for hometown lemonade
 valuethe sum total of all benefits we recieve from a product
 likertsurvey that ranks things 1 bad - 5 good
 purposive behaviorexbidenture of energy to attain some goal object
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