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HCS 490 Effective Communication/tutorialrank.com - Flashcards

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Class:HSE* M281 - Human Services Field Work I
Subject:Human Services
University:Housatonic Community College
Term:Fall 2014
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HCS 490 Assignment Week 1 Shifts in Our Health Care System

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HCS 490 Week 1 Shifts in Our Health Care System

Our health care system changes frequently. In this assignment you will review our current health care system and how it has evolved in the past three to five years. This will give you the necessary background knowledge to complete this assignment and other assignments in this course.

Research different events or shifts in our health care system within the past three to five years.

Select a current event or shift in the health care system from your research that has occurred within the past three to five years. This resource could be from a newspaper, magazine, or journal from the University Library or similar source.

Write a 350- to 700-word reflection that details the changing landscape of our health care system based on your research and selected current event or shift.

§ Explain the current event or shift you selected.

§ Describe the impact of this current event or shift on the health care system on health care consumers.

§ Remember, you, your friends, and family are health care consumers.

§ As you think about the impact to consumers, consider the impact experienced when there was a shift from acute care to wellness and prevention and the shift in accountability.

§ Explain your personal perception of the current event or shift you have selected.

HCS 490 Assignment Week 2 Case Study Comparisons

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HCS 490 Week 2 Case Study Comparisons

Changes in health care reform will allow most individuals access to health insurance. As a consumer, it is important to be able to understand and compare health care coverage options. Consider consumers and why it is important to understand consumer needs and how marketing and communication is tailored to meet the needs of consumer groups.

Complete the Case Study Comparisons worksheet.

Click the Assignment Files tab to submit your assignment.

HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care (2 Papers)

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HCS 490 Week 2 Use of B2B and B2C in Health Care

The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care.

Note: A great way to start this discussion is to post the prompt provided below in the discussion area of the assignment. Team members can then post information they find as well as the citation as they see fit.

HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care Presentation

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HCS 490 Week 2 Use of B2B and B2C in Health Care

The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care.

Note: A great way to start this discussion is to post the prompt provided below in the discussion area of the assignment. Team members can then post information they find as well as the citation as they see fit.

Discussion prompt: Describe the use of B2B and B2C in health care.

To receive credit for your discussion, you will be responsible for the following:

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HCS 490 Assignment Week 3 External Influences on Consumer Choices

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HCS 490 Week 3 External Influences on Consumer Choices

Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.

Complete the External Influences on Consumer Choices worksheet.

Cite 2 peer-reviewed, scholarly, or similar references.

Click the Assignment Files tab to submit your assignment.

HCS 490 Assignment Week 4 Benchmark Assignment Health Care Market

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HCS 490 Week 4 Benchmark Assignment—Health Care Market

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

§ One walk-in clinic, such as an urgent care facility

§ One retail clinic in your local grocery store or retail pharmacy

HCS 490 Assignment Week 5 Health Care Consumer Presentation (diabetes program)

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 5 Health Care Consumer

Imagine you and your team have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, your team has decided to select a health care company or product to use as an example during your presentation.

Choose 1 of the following companies or products to use in your presentation:

§ Health spa launching a new weight loss treatment

§ Insurance company launching a new medical product for the exchange

§ Hospital system launching a new diabetes program

§ Medical device manufacturer launching a new metal alloy prosthesis

§ Select your own company and product with approval from your instructor

Create a 12- to 15-slide presentation with speaker notes that includes the following:

HCS 490 Entire Course

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Assignment Week 1 Shifts in Our Health Care System

HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care (2 Papers)

HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care Presentation

HCS 490 Assignment Week 2 Case Study Comparisons

HCS 490 Assignment Week 3 External Influences on Consumer Choices

HCS 490 Assignment Week 4 Benchmark Assignment Health Care Market

HCS 490 Assignment Week 5 Health Care Consumer Presentation (Diabetes Program)

HCS 490 Week 1 Discussion Question 1

HCS 490 Week 1 Discussion Question 2

HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care

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HCS 490 Week 1 Discussion Question 1 (UOP Course)

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What might consumers do to reduce health care costs? List at least 3 specific things that are proven to work. Remember to use appropriate APA citations where necessary.

HCS 490 Week 1 Discussion Question 2 (UOP Course)

For more course tutorials visit

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How do you determine if a piece of health care information is reliable? Include an example of one reliable and one unreliable source that your classmates have not already used.

 

When researching whether or not health care information is reliable or credible, several factors should come into play:

 

 What are the professional credentials of the author of the information?

 Is this a peer reviewed journal article or other form of health/medical industry study?

 Is the information provided, been supported by the American Medical Association? The Food and Drug Administration or other professional groups within the health care arena?

Can the information be verified? By factual data or references to provide you with further avenues to research the authentication of the information?

Is the health care information fact based or just an opinion?

HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Write a 850- to 1,050-word reflection that details the changing landscape of the health care system. Include the following:

• Explain shifts taking place currently in the health care system.

 

o For example, consider the shift from acute care to wellness and prevention and the shift in accountability.

 

• Describe current and potential challenges with the health care system.

 

• Identify health care cost for consumers.

 

o Consider how the costs for consumers have evolved.

 

HCS 490 Week 2 Case Study Comparisons (2 Sheet)

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 2 Case Study Comparisons

 

 Health Care reform has made insurance accessible to everyone. As a consumer it is important to be able to understand and compare health care coverage options. From a marketing perspective, consider consumers and why it would be important to understand consumer needs and how to market to different consumers based on their needs.

 

Complete the Case Study Comparisons worksheet.

 

Click the Assignment Files tab to submit your assignment.

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HCS 490 Week 2 Discussion Question 2 (UOP Course)

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What effects will changing population demographics have on health care costs and services?

HCS 490 Week 2 Discussion Question 2 (UOP Course)

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What effects will changing population demographics have on health care costs and services?

HCS 490 Week 2 Team Assignment Staying Relevant Simulation Discussion Paper (2 Papers)

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Staying Relevant Simulation Discussion Paper

Be sure to follow the grading form attached to this assignment.

Part 1: Individual

Each team member will complete the Staying Relevant Simulation as an individual. The email requested at the end of the simulation will not be turned in for points; however, you will use the information composed as an individual in Part 2 of the learning team assignment.

 

Compose the email requested at the end of simulation. The email proposal should include:

 

Objectives and target audience for project

 

A thorough review of the website and social media page

HCS 490 Week 3 Discussion Question 1 (UOP Course)

For more course tutorials visit

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What are the benefits and challenges of one technologically based communication modality—e-mail, a web-based forum, and so forth—involving patients and health care providers?

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HCS 490 Week 3 Discussion Question 2 (UOP Course)

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What effects or potential effects do technologically based communication modalities—between patients and health care providers and between health care providers only—have on health care costs? Please provide at least one peer-reviewed reference in order to receive credit for this DQ. Remember to use quotes where appropriate to distinguish between your words and those of the person you are citing.

HCS 490 Week 3 Individual Assignment Community Program (2 Papers)

For more course tutorials visit

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The Local Health Department is considering a new program for the county. Your supervisor has reminded you that it is important to know your consumers in order to effectively market to them. You have been tasked with creating a proposal for the new program based on research of the area.

Research and identify your local community.

Select 1 of the following programs:

Smoking cessation

Weight-loss or nutrition

Senior themed programs

Community health improvement plans

 

Create a 2-page proposal and include the following:

HCS 490 Week 3 Team Assignment Marketing Strategy template Research (2 Papers)

For more course tutorials visit

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Marketing Strategy Template Research

 

Be sure to follow the grading form attached to this assignment.

 

It is important to understand that there are a variety of marketing and communication strategies used in the industry. Your team will conduct research on the Internet to explore marketing and communication strategy templates as well as discuss the importance of different templates used in marketing.

 

Write a 350-700-word (not including title or reference pages) summary based on your findings. Include the following:

 

Identify two marketing strategy templates and two communication strategy templates

 

HCS 490 Week 4 Discussion Question 1 (UOP Course)

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What are the benefits and risks of advertising and marketing health care products and services to potential health care consumers?

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HCS 490 Week 4 Discussion Question 2 (UOP Course)

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Do you think the Health Insurance Portability and Accountability Act (HIPAA) has worked? Explain.

HCS 490 Week 4 Individual Assignment Signature Assignment: Health Care Access Options (2 Papers)

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Signature Assignment: Health Care Access Options

Research the following in your community or surrounding area:

 

One walk-in clinic, such as urgent care

 

One retail clinic in your local grocery store or drug store

 

No appointment physician's office

 

Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

 

HCS 490 Week 4 Team Assignment Communication Strategy (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Communication Strategy

 

Be sure to follow the grading form attached to this assignment.

 

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs a communication strategy for a new product they are launching soon.

 

Choose ONLY ONE of the following:

 

Health spa launching a new weight loss treatment

 

Insurance company launching a new medical product for the exchange

 

Hospital system launching a new diabetes program

HCS 490 Week 5 Individual Assignment Signature Assignment Marketing Strategy (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Signature Assignment: Marketing Strategy

 

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

 

Section 1: General Product Information

 

Describe the health care company or product

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HCS 490 Week 5 Team Assignment Marketing Simulations (2 Papers)

For more course tutorials visit

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Review the simulations provided in Week Three, Four, and Five.

 

As a team, select and complete 1 of the following simulations:

 

Week Three

 

Advertising Simulation

 

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 HCS 490 Assignment Week 1 Shifts in Our Health Care System

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 1 Shifts in Our Health Care System

Our health care system changes frequently. In this assignment you will review our current health care system and how it has evolved in the past three to five years. This will give you the necessary background knowledge to complete this assignment and other assignments in this course.

Research different events or shifts in our health care system within the past three to five years.

Select a current event or shift in the health care system from your research that has occurred within the past three to five years. This resource could be from a newspaper, magazine, or journal from the University Library or similar source.

Write a 350- to 700-word reflection that details the changing landscape of our health care system based on your research and selected current event or shift.

§ Explain the current event or shift you selected.

§ Describe the impact of this current event or shift on the health care system on health care consumers.

§ Remember, you, your friends, and family are health care consumers.

§ As you think about the impact to consumers, consider the impact experienced when there was a shift from acute care to wellness and prevention and the shift in accountability.

§ Explain your personal perception of the current event or shift you have selected.

 HCS 490 Assignment Week 2 Case Study Comparisons

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 2 Case Study Comparisons

Changes in health care reform will allow most individuals access to health insurance. As a consumer, it is important to be able to understand and compare health care coverage options. Consider consumers and why it is important to understand consumer needs and how marketing and communication is tailored to meet the needs of consumer groups.

Complete the Case Study Comparisons worksheet.

Click the Assignment Files tab to submit your assignment.

 HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 2 Use of B2B and B2C in Health Care

The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care.

Note: A great way to start this discussion is to post the prompt provided below in the discussion area of the assignment. Team members can then post information they find as well as the citation as they see fit.

 HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care Presentation

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 2 Use of B2B and B2C in Health Care

The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care.

Note: A great way to start this discussion is to post the prompt provided below in the discussion area of the assignment. Team members can then post information they find as well as the citation as they see fit.

Discussion prompt: Describe the use of B2B and B2C in health care.

To receive credit for your discussion, you will be responsible for the following:

 HCS 490 Assignment Week 3 External Influences on Consumer Choices

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 3 External Influences on Consumer Choices

Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.

Complete the External Influences on Consumer Choices worksheet.

Cite 2 peer-reviewed, scholarly, or similar references.

Click the Assignment Files tab to submit your assignment.

 HCS 490 Assignment Week 4 Benchmark Assignment Health Care Market

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 4 Benchmark Assignment—Health Care Market

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

§ One walk-in clinic, such as an urgent care facility

§ One retail clinic in your local grocery store or retail pharmacy

 HCS 490 Assignment Week 5 Health Care Consumer Presentation (diabetes program)

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 5 Health Care Consumer

Imagine you and your team have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, your team has decided to select a health care company or product to use as an example during your presentation.

Choose 1 of the following companies or products to use in your presentation:

§ Health spa launching a new weight loss treatment

§ Insurance company launching a new medical product for the exchange

§ Hospital system launching a new diabetes program

§ Medical device manufacturer launching a new metal alloy prosthesis

§ Select your own company and product with approval from your instructor

Create a 12- to 15-slide presentation with speaker notes that includes the following:

 HCS 490 Entire Course

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Assignment Week 1 Shifts in Our Health Care System

HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care (2 Papers)

HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care Presentation

HCS 490 Assignment Week 2 Case Study Comparisons

HCS 490 Assignment Week 3 External Influences on Consumer Choices

HCS 490 Assignment Week 4 Benchmark Assignment Health Care Market

HCS 490 Assignment Week 5 Health Care Consumer Presentation (Diabetes Program)

HCS 490 Week 1 Discussion Question 1

HCS 490 Week 1 Discussion Question 2

HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care

 HCS 490 Week 1 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

 

What might consumers do to reduce health care costs? List at least 3 specific things that are proven to work. Remember to use appropriate APA citations where necessary.

 HCS 490 Week 1 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

 

How do you determine if a piece of health care information is reliable? Include an example of one reliable and one unreliable source that your classmates have not already used.

 

When researching whether or not health care information is reliable or credible, several factors should come into play:

 

 What are the professional credentials of the author of the information?

 Is this a peer reviewed journal article or other form of health/medical industry study?

 Is the information provided, been supported by the American Medical Association? The Food and Drug Administration or other professional groups within the health care arena?

Can the information be verified? By factual data or references to provide you with further avenues to research the authentication of the information?

Is the health care information fact based or just an opinion?

 HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Write a 850- to 1,050-word reflection that details the changing landscape of the health care system. Include the following:

• Explain shifts taking place currently in the health care system.

 

o For example, consider the shift from acute care to wellness and prevention and the shift in accountability.

 

• Describe current and potential challenges with the health care system.

 

• Identify health care cost for consumers.

 

o Consider how the costs for consumers have evolved.

 

 HCS 490 Week 2 Case Study Comparisons (2 Sheet)

For more course tutorials visit

www.tutorialrank.com

 

HCS 490 Week 2 Case Study Comparisons

 

 Health Care reform has made insurance accessible to everyone. As a consumer it is important to be able to understand and compare health care coverage options. From a marketing perspective, consider consumers and why it would be important to understand consumer needs and how to market to different consumers based on their needs.

 

Complete the Case Study Comparisons worksheet.

 

Click the Assignment Files tab to submit your assignment.

 HCS 490 Week 2 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

 

What effects will changing population demographics have on health care costs and services?

 HCS 490 Week 2 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

 

What effects will changing population demographics have on health care costs and services?

 HCS 490 Week 2 Team Assignment Staying Relevant Simulation Discussion Paper (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Staying Relevant Simulation Discussion Paper

Be sure to follow the grading form attached to this assignment.

Part 1: Individual

Each team member will complete the Staying Relevant Simulation as an individual. The email requested at the end of the simulation will not be turned in for points; however, you will use the information composed as an individual in Part 2 of the learning team assignment.

 

Compose the email requested at the end of simulation. The email proposal should include:

 

Objectives and target audience for project

 

A thorough review of the website and social media page

 HCS 490 Week 3 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

 

What are the benefits and challenges of one technologically based communication modality—e-mail, a web-based forum, and so forth—involving patients and health care providers?

 HCS 490 Week 3 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

 

What effects or potential effects do technologically based communication modalities—between patients and health care providers and between health care providers only—have on health care costs? Please provide at least one peer-reviewed reference in order to receive credit for this DQ. Remember to use quotes where appropriate to distinguish between your words and those of the person you are citing.

 HCS 490 Week 3 Individual Assignment Community Program (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

The Local Health Department is considering a new program for the county. Your supervisor has reminded you that it is important to know your consumers in order to effectively market to them. You have been tasked with creating a proposal for the new program based on research of the area.

Research and identify your local community.

Select 1 of the following programs:

Smoking cessation

Weight-loss or nutrition

Senior themed programs

Community health improvement plans

 

Create a 2-page proposal and include the following:

 HCS 490 Week 3 Team Assignment Marketing Strategy template Research (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Marketing Strategy Template Research

 

Be sure to follow the grading form attached to this assignment.

 

It is important to understand that there are a variety of marketing and communication strategies used in the industry. Your team will conduct research on the Internet to explore marketing and communication strategy templates as well as discuss the importance of different templates used in marketing.

 

Write a 350-700-word (not including title or reference pages) summary based on your findings. Include the following:

 

Identify two marketing strategy templates and two communication strategy templates

 

 HCS 490 Week 4 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

 

What are the benefits and risks of advertising and marketing health care products and services to potential health care consumers?

 HCS 490 Week 4 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

 

Do you think the Health Insurance Portability and Accountability Act (HIPAA) has worked? Explain.

 HCS 490 Week 4 Individual Assignment Signature Assignment: Health Care Access Options (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Signature Assignment: Health Care Access Options

Research the following in your community or surrounding area:

 

One walk-in clinic, such as urgent care

 

One retail clinic in your local grocery store or drug store

 

No appointment physician's office

 

Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

 

 HCS 490 Week 4 Team Assignment Communication Strategy (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Communication Strategy

 

Be sure to follow the grading form attached to this assignment.

 

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs a communication strategy for a new product they are launching soon.

 

Choose ONLY ONE of the following:

 

Health spa launching a new weight loss treatment

 

Insurance company launching a new medical product for the exchange

 

Hospital system launching a new diabetes program

 HCS 490 Week 5 Individual Assignment Signature Assignment Marketing Strategy (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Signature Assignment: Marketing Strategy

 

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

 

Section 1: General Product Information

 

Describe the health care company or product

 HCS 490 Week 5 Team Assignment Marketing Simulations (2 Papers)

For more course tutorials visit

www.tutorialrank.com

 

Review the simulations provided in Week Three, Four, and Five.

 

As a team, select and complete 1 of the following simulations:

 

Week Three

 

Advertising Simulation

 

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