Koofers

BSU Flyer Board
Take Notes in Class and Get Paid
Upload your own class notes so your classmates can buy them. Anonymous and paid out weekly.
Posted by NoteCrammer
NoteCrammer »

Exam 1 - Flashcards

Flashcard Deck Information

Class:MC 120 - Princ Advertising
Subject:Journalism and Mass Communications
University:Kansas State University
Term:Spring 2010
- of -
INCORRECT CORRECT
- INCORRECT     - CORRECT     - SKIPPED
Shuffle Remaining Cards Show Definitions First Take Quiz (NEW)
Hide Keyboard shortcuts
Next card
Previous card
Mark correct
Mark incorrect
Flip card
Start Over
Shuffle
      Mode:   CARDS LIST       ? pages   PRINT EXIT
_______ uses reasons to persuade consumers Hard Sell
________ were the first product category heavily advertised on a national scale during the P.T Barnum era Patent Medicine
______was a prosperous time. Advertising found glamor, respectability, an fame by presenting stylish and artistic ads. 1920's
During the _______ the amount of advertising diminished and most advertising went back to the hard sell approach Depression Era
Generated by Koofers.com
Ads from_______ were often densely packed with outrageous claims and promises of patent medicine P.T Barnum 1875-1918
If ad's have not met a specific objectives and were not directed tot the correct audiences, which dimension of ad. was in trouble? Strategy
The_____award recognizes creative achievements Effie
_____advertising focuses on product availability and stimulating store traffic Retail
Generated by Koofers.com
_____advertising is the most visible type of advertising Brand
Companies may have multiple agencies working for them but normally have an______that does most of their business Agency of Record
4 P's of marketing Product Price Place Promotion
Another name for promotion Marketing Communication
Generated by Koofers.com
Brand mgmt. was est. by_________ as early as 1931 Proctar and Gamble
______is the value of how people think and feel about a brand relative to it's competition Brand Equity
_______ strategy is to target resellers to gain acceptance using trade deals and trade advertising Push
The traditional 15% commission is the amount an ad agency charges the client as a % of the ________ cost Media
Generated by Koofers.com
Which element of the marketing mix includes product design and develpment, branding and packaging? Product
______ acts as a liaison between the client and the agency Account Management
______ gathers intelligence on markets and consumers Accoutn planning and Research
______ involves the most effective means of delivering the message Media Planning and Buying
Generated by Koofers.com
For most marketers, the greatest proportion of total marketing dollars spent goes to_____________ Trade Promotion
With_____ an advertiser is able to conduct research/planning, creative dev, media buying and production of the advertising itself In House Agency
______ turned the Super Bowl from just a football game into an ad. event of the year Apple 1984
The advertising agency that was involved in Apple Ad Chiat Day
Generated by Koofers.com

List View: Terms & Definitions

  Hide All 24 Print
 
Front
Back
 _______ uses reasons to persuade consumersHard Sell
 ________ were the first product category heavily advertised on a national scale during the P.T Barnum era Patent Medicine
 ______was a prosperous time. Advertising found glamor, respectability, an fame by presenting stylish and artistic ads.1920's
 During the _______ the amount of advertising diminished and most advertising went back to the hard sell approachDepression Era
 Ads from_______ were often densely packed with outrageous claims and promises of patent medicineP.T Barnum 1875-1918
 If ad's have not met a specific objectives and were not directed tot the correct audiences, which dimension of ad. was in trouble?Strategy
 The_____award recognizes creative achievementsEffie
 _____advertising focuses on product availability and stimulating store trafficRetail
 _____advertising is the most visible type of advertisingBrand
 Companies may have multiple agencies working for them but normally have an______that does most of their business Agency of Record
 4 P's of marketing Product
Price
Place
Promotion
 Another name for promotion Marketing Communication
 Brand mgmt. was est. by_________ as early as 1931Proctar and Gamble
 ______is the value of how people think and feel about a brand relative to it's competition Brand Equity
 _______ strategy is to target resellers to gain acceptance using trade deals and trade advertisingPush
 The traditional 15% commission is the amount an ad agency charges the client as a % of the ________ costMedia
 Which element of the marketing mix includes product design and develpment, branding and packaging?Product
 ______ acts as a liaison between the client and the agencyAccount Management
 ______ gathers intelligence on markets and consumersAccoutn planning and Research
 ______ involves the most effective means of delivering the messageMedia Planning and Buying
 For most marketers, the greatest proportion of total marketing dollars spent goes to_____________Trade Promotion
 With_____ an advertiser is able to conduct research/planning, creative dev, media buying and production of the advertising itselfIn House Agency
 ______ turned the Super Bowl from just a football game into an ad. event of the yearApple 1984
 The advertising agency that was involved in Apple AdChiat Day
36, "/var/app/current/tmp/"