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Exam 3 Chapter 17 - Flashcards

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Class:MGT 300 - Org Theory & Behavior
Subject:MGT-Management
University:University of Alabama
Term:Spring 2013
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data mining

The process of discovering patterns and relationships in large amounts of data. Can be supervised or unsupervised.


Supervised:  Define search parameters 


Unsupervised:  Look for paterns

false-it states that every 2 years computer processing power doubles and cost drops by about 50 percent. T or F
According to Moore's law, every five years computer processing power doubles and cost drops by about 50 percent.
True T or F

The cost of transmitting information from one place to another is called communication cost.
True-This is why a good scanner needs optical character recognition software so that digitized documents can be converted into ASCII text or PDF documents, which can be searched and edited T or F

Text that has been digitized cannot be searched or edited like the text you create with a word-processing program.
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False T or F

A firewall is a program or piece of code that attaches itself to other programs on your computer without your knowledge and can perform unwanted—and possibly destructive—actions.

True T or F

When a checkout clerk at Target drags a Casio keyboard across the checkout scanner, Target's computerized inventory system automatically reorders another keyboard through the direct connection it has with Casio's manufacturing and shipping computer system. This is an example of an EDI system.
False-The key is using information technology to continuously improve and support the core functions of a business. T or F

Today, the key to sustaining a competitive advantage in the marketplace is faster computers, more memory, and larger hard drives.
False- Info is useful when it is complete. Incomplete or missing info makes it difficult to recognize problems&identify potential solutions T or F

Even incomplete information can be useful; it is certainly better than having no information at all.
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True T or F

The primary advantage of bar codes is that the data they represent can be read and recorded in an instant with a handheld or pen-type scanner.
True T or F

The Cincinnati Reds will charge a higher price for a ticket to a weekend game against its division rivals, the St. Louis Cardinals, than it charges for a weekday game against the Colorado Rockies. This is an example of a sequence pattern.
Sequence patterns _______ ________ occur when two or more database elements occur together in a significant pattern in which one of the elements precedes the other.
False- are created by capturing the specialized knowledge and decision rules used by experts and experienced decision makers. T or F

An expert system is a type of information system that only highly trained, experienced users can access to make decisions.
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True T or F

A fingerprint would be an example of a biometric measurement.
Biometrics _______ identify users by unique, measurable body features, such as fingerprint recognition or iris scanning.
False-actually 5 includes processing costs. T or F

There are four significant costs associated with useful information, including acquisition, storage, retrieval, and communication.
False-true of manual methods of capturing information. T or F

The electronic method of capturing information is slow, costly, labor-intensive, and often inaccurate.
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d. first-mover advantage.
Several decades ago, Procter & Gamble invested in low-priced European synthetic fiber, which allowed disposable diapers to be created at a cheaper, more profitable price. This helped establish P&G as the first major marketer of disposable diapers in the U.S. market. This is an example of:
 a. environmental scanning.
b. green marketing.
c. stealth marketing.
d. first-mover advantage.
e. opposition strategy.
First-mover _______ advantage is the strategic advantage that companies earn by being the first in an industry to use new information technology to substantially lower costs or differentiate a product or service from its competitors.
c. low cost
To be useful, information needs to be all of the following characteristics EXCEPT:
 a. complete.
b. accurate.
c. low-cost.
d. timely.
e. relevant.
b. storage
Northeast Pediatrics uses an online-backup service, DataStore, to back up patient records. For a monthly fee of only $100, DataStore ensures that Northeast Pediatrics will never lose its computer files. That $100 monthly fee is an example of a(n) ________ cost.
 a. processing
b. storage
c. acquisition
d. retrieval
e. communication
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a. extranet
A(n) ________ can be viewed as part of a company's intranet that is extended to users outside the company.
 a. extranet
b. blog
c. web portal
d. wide area network
e. corporate portal
data mining _____ ______ is the process of discovering patterns and relationships in large amounts of data
extranet An _____ is a network that allows companies to exchange information and conduct transactions with outsiders by providing them direct, Web-based access to authorized parts of a company's intranet or information system.
d. On December 1, 2010, two 8-ounce packages of cheese cost $3.00.
Which of the following would be considered information?
 a. $3.00
b. December 1, 2010
c. Two
d. On December 1, 2010, two 8-ounce packages of cheese cost $3.00.
e. 8 ounces
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information Raw data consists of facts and figures. ________  is useful data that can influence someone's choices and behavior. _______ has context.
b. Next quarter's budget for the sales department-Information is not very useful if it doesn't pertain to the problems you're facing.
You are a sales manager trying to decide how best to allocate resources in your department for the upcoming quarter. Which of the following data is the most relevant?
 a. The vacation schedules for all employees in your company
b. Next quarter's budget for the sales department
c. An employee's account of how he just made a big sale to an important client
d. Your management textbook
e. A website with tips on how to successfully close a sale
c. acquisition
Last month, Sensor Motors spent $5 million to mail customer satisfaction surveys to its customers. The company wanted to find out what customers thought of the quality and value of Sensor vehicles. That $5 million price tag is an example of ________ costs.
 a. storage
b. communication
c. acquisition
d. processing
e. retrieval
Acquisition  ______ cost is the cost of obtaining data that you don't have.
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b. intranet.
A private company network that allows employees to easily access, share, and publish information using Internet software is called a(n):
 a. web portal.
b. intranet.
c. browser.
d. blog.
e. local area network.
e. supervised and unsupervised
There are two different types of data mining. They are:
 a. active and passive
b. continuous and discrete
c. independent and contingent
d. directed and undirected
e. supervised and unsupervised
a. predictive pattern-help identify database elements that are different.
When examining purchase data, an executive at Canadian Tire discovered that people who bought generic motor oil were more likely to miss payments than those who bought expensive, name-brand oil. This would be an example of a(n):
 a. predictive pattern
b. descriptive pattern
c. cluster pattern
d. sequence pattern
e. association or affinity pattern
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 data mining

The process of discovering patterns and relationships in large amounts of data. Can be supervised or unsupervised.


Supervised:  Define search parameters 


Unsupervised:  Look for paterns

 false-it states that every 2 years computer processing power doubles and cost drops by about 50 percent.T or F
According to Moore's law, every five years computer processing power doubles and cost drops by about 50 percent.
 TrueT or F

The cost of transmitting information from one place to another is called communication cost.
 True-This is why a good scanner needs optical character recognition software so that digitized documents can be converted into ASCII text or PDF documents, which can be searched and editedT or F

Text that has been digitized cannot be searched or edited like the text you create with a word-processing program.
 FalseT or F

A firewall is a program or piece of code that attaches itself to other programs on your computer without your knowledge and can perform unwanted—and possibly destructive—actions.

 TrueT or F

When a checkout clerk at Target drags a Casio keyboard across the checkout scanner, Target's computerized inventory system automatically reorders another keyboard through the direct connection it has with Casio's manufacturing and shipping computer system. This is an example of an EDI system.
 False-The key is using information technology to continuously improve and support the core functions of a business.T or F

Today, the key to sustaining a competitive advantage in the marketplace is faster computers, more memory, and larger hard drives.
 False- Info is useful when it is complete. Incomplete or missing info makes it difficult to recognize problems&identify potential solutionsT or F

Even incomplete information can be useful; it is certainly better than having no information at all.
 TrueT or F

The primary advantage of bar codes is that the data they represent can be read and recorded in an instant with a handheld or pen-type scanner.
 TrueT or F

The Cincinnati Reds will charge a higher price for a ticket to a weekend game against its division rivals, the St. Louis Cardinals, than it charges for a weekday game against the Colorado Rockies. This is an example of a sequence pattern.
 Sequence patterns_______ ________ occur when two or more database elements occur together in a significant pattern in which one of the elements precedes the other.
 False- are created by capturing the specialized knowledge and decision rules used by experts and experienced decision makers.T or F

An expert system is a type of information system that only highly trained, experienced users can access to make decisions.
 TrueT or F

A fingerprint would be an example of a biometric measurement.
 Biometrics_______ identify users by unique, measurable body features, such as fingerprint recognition or iris scanning.
 False-actually 5 includes processing costs.T or F

There are four significant costs associated with useful information, including acquisition, storage, retrieval, and communication.
 False-true of manual methods of capturing information.T or F

The electronic method of capturing information is slow, costly, labor-intensive, and often inaccurate.
 d. first-mover advantage.
Several decades ago, Procter & Gamble invested in low-priced European synthetic fiber, which allowed disposable diapers to be created at a cheaper, more profitable price. This helped establish P&G as the first major marketer of disposable diapers in the U.S. market. This is an example of:
 a. environmental scanning.
b. green marketing.
c. stealth marketing.
d. first-mover advantage.
e. opposition strategy.
 First-mover_______ advantage is the strategic advantage that companies earn by being the first in an industry to use new information technology to substantially lower costs or differentiate a product or service from its competitors.
 c. low cost
To be useful, information needs to be all of the following characteristics EXCEPT:
 a. complete.
b. accurate.
c. low-cost.
d. timely.
e. relevant.
 b. storage
Northeast Pediatrics uses an online-backup service, DataStore, to back up patient records. For a monthly fee of only $100, DataStore ensures that Northeast Pediatrics will never lose its computer files. That $100 monthly fee is an example of a(n) ________ cost.
 a. processing
b. storage
c. acquisition
d. retrieval
e. communication
 a. extranet
A(n) ________ can be viewed as part of a company's intranet that is extended to users outside the company.
 a. extranet
b. blog
c. web portal
d. wide area network
e. corporate portal
 data mining_____ ______ is the process of discovering patterns and relationships in large amounts of data
 extranetAn _____ is a network that allows companies to exchange information and conduct transactions with outsiders by providing them direct, Web-based access to authorized parts of a company's intranet or information system.
 d. On December 1, 2010, two 8-ounce packages of cheese cost $3.00.
Which of the following would be considered information?
 a. $3.00
b. December 1, 2010
c. Two
d. On December 1, 2010, two 8-ounce packages of cheese cost $3.00.
e. 8 ounces
 informationRaw data consists of facts and figures. ________  is useful data that can influence someone's choices and behavior. _______ has context.
 b. Next quarter's budget for the sales department-Information is not very useful if it doesn't pertain to the problems you're facing.
You are a sales manager trying to decide how best to allocate resources in your department for the upcoming quarter. Which of the following data is the most relevant?
 a. The vacation schedules for all employees in your company
b. Next quarter's budget for the sales department
c. An employee's account of how he just made a big sale to an important client
d. Your management textbook
e. A website with tips on how to successfully close a sale
 c. acquisition
Last month, Sensor Motors spent $5 million to mail customer satisfaction surveys to its customers. The company wanted to find out what customers thought of the quality and value of Sensor vehicles. That $5 million price tag is an example of ________ costs.
 a. storage
b. communication
c. acquisition
d. processing
e. retrieval
 Acquisition ______ cost is the cost of obtaining data that you don't have.
 b. intranet.
A private company network that allows employees to easily access, share, and publish information using Internet software is called a(n):
 a. web portal.
b. intranet.
c. browser.
d. blog.
e. local area network.
 e. supervised and unsupervised
There are two different types of data mining. They are:
 a. active and passive
b. continuous and discrete
c. independent and contingent
d. directed and undirected
e. supervised and unsupervised
 a. predictive pattern-help identify database elements that are different.
When examining purchase data, an executive at Canadian Tire discovered that people who bought generic motor oil were more likely to miss payments than those who bought expensive, name-brand oil. This would be an example of a(n):
 a. predictive pattern
b. descriptive pattern
c. cluster pattern
d. sequence pattern
e. association or affinity pattern
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