Koofers

chapter 12 - Flashcards

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Class:MKT 320F - FOUNDATIONS OF MARKETING
Subject:Marketing
University:University of Texas - Austin
Term:Fall 2011
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logistics
  • transporting, storing, and handling of goods in ways that match target customers’ needs with a firms’ marketing mix 

pd concept

all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level

o (all activities should be coordinated as one to minimize distribution costs for a specific customer level) 

supply chain
  • the complete set of firms and facilities and logistics activities that

    involved in the procuring materials, transforming them into intermediates or

    finished products and distributing them to customers 

edi
  • n approach that puts information in a standardized format easily shared between different computer systems

  • ·  most international firms rely on EDI links (EDI’s sends customers information directly to the supplier who can then immediately process the order) 

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Ethical issues form PD arise from communication about product availability

internet sellers take orders on products that are not yet available
o Stores offer a promotion, but do not have the inventory for the demand 

Picking the right mode of transportation

want the lowest costs

o must provide the level of service required

o product and PD decision 

railroads
  • carry heavy bulks of product (like coal) over large distances for low costs

  • ·  not suited for those things in urgent demand b/c moves slower 

trucks are flexible, reliable, and speedy--good at moving small quantities    
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water transportation
  • is the slowest mode-but least expensive (usually) (good for

    international shipment) 

airfrieght
  • s expensive--but growing. High-value, low weight items, and Perishable

    products that water transp couldn’t use.

o emergency deliveries, special orders and documents too 

airplanes

can reduce inventory costs bc less packing, unpacking and preparation
o transp. cost high, but total distribution cost can be lower bc you can eliminate

warehouses, etc.

containerization

grouping individual items into n economical shipping quantity

and sealing them in protective containers for transit to their final destination
o simplifies product and minimizes damages to products for handling between

transportation modes 

Generated by Koofers.com
piggy back service
  • oading truck trailers carrying containers onto a rail car--to

    allow for speed and flexibility. Rail goes as close as possible, the trailer and then

    hooked up to a car and is off. 

Transpo. Modes have environmental effects too ir pollution and global warming

o oil spills when pipelines burst

o Alt. use electric/alt. fueled vehicles 

private warehouses

storing facilities owned or leased by companies for their own

use
o used when large volume of goods must be stored regularly--but expensive 

warehouses
  • educe handling costs, because they are highly computerized--which

    allows the company to track their handling costs, and inventory balance/customer needs 

Generated by Koofers.com
public warehouses

ndependent storing facilities
o provide same service as private ones, used if space for storing isn’t needed

on a regular basis (season 

a company might choose a public warehouse if it doesn't have a regular need for space. 

private warehouses

toring facilities owned or leased by companies for their own

use
o used when large volume of goods must be stored regularly--but expensive 

distribution center

special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs

o used to regroup goods between one channel level and another 

Generated by Koofers.com

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 logistics
  • transporting, storing, and handling of goods in ways that match target customers’ needs with a firms’ marketing mix 

 pd concept

all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level

o (all activities should be coordinated as one to minimize distribution costs for a specific customer level) 

 supply chain
  • the complete set of firms and facilities and logistics activities that

    involved in the procuring materials, transforming them into intermediates or

    finished products and distributing them to customers 

 edi
  • n approach that puts information in a standardized format easily shared between different computer systems

  • ·  most international firms rely on EDI links (EDI’s sends customers information directly to the supplier who can then immediately process the order) 

 Ethical issues form PD arise from communication about product availability

internet sellers take orders on products that are not yet available
o Stores offer a promotion, but do not have the inventory for the demand 

 Picking the right mode of transportation

want the lowest costs

o must provide the level of service required

o product and PD decision 

 railroads
  • carry heavy bulks of product (like coal) over large distances for low costs

  • ·  not suited for those things in urgent demand b/c moves slower 

 trucksare flexible, reliable, and speedy--good at moving small quantities    
 water transportation
  • is the slowest mode-but least expensive (usually) (good for

    international shipment) 

 airfrieght
  • s expensive--but growing. High-value, low weight items, and Perishable

    products that water transp couldn’t use.

o emergency deliveries, special orders and documents too 

 airplanes

can reduce inventory costs bc less packing, unpacking and preparation
o transp. cost high, but total distribution cost can be lower bc you can eliminate

warehouses, etc.

 containerization

grouping individual items into n economical shipping quantity

and sealing them in protective containers for transit to their final destination
o simplifies product and minimizes damages to products for handling between

transportation modes 

 piggy back service
  • oading truck trailers carrying containers onto a rail car--to

    allow for speed and flexibility. Rail goes as close as possible, the trailer and then

    hooked up to a car and is off. 

 Transpo. Modes have environmental effects tooir pollution and global warming

o oil spills when pipelines burst

o Alt. use electric/alt. fueled vehicles 

 private warehouses

storing facilities owned or leased by companies for their own

use
o used when large volume of goods must be stored regularly--but expensive 

 warehouses
  • educe handling costs, because they are highly computerized--which

    allows the company to track their handling costs, and inventory balance/customer needs 

 public warehouses

ndependent storing facilities
o provide same service as private ones, used if space for storing isn’t needed

on a regular basis (season 

a company might choose a public warehouse if it doesn't have a regular need for space. 

 private warehouses

toring facilities owned or leased by companies for their own

use
o used when large volume of goods must be stored regularly--but expensive 

 distribution center

special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs

o used to regroup goods between one channel level and another 

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