Koofers

chapter 12 - Flashcards

Flashcard Deck Information

Class:MKT 320F - FOUNDATIONS OF MARKETING
Subject:Marketing
University:University of Texas - Austin
Term:Fall 2011
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      Mode:   CARDS LIST       ? pages   PRINT EXIT
logistics

transporting, storing, and handling of goods in ways that match target customers’ needs with a firms’ marketing mix

customer service level

 

—how rapidly and dependably a firm can deliver what the customers want

o

customers don’t care how a product is moved or stored in order to be provided.

o

Example: Want Tostitos to be whole when you buy a bag, not in crumbs due to rough handling

pd concept

concept—all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level

o

(all activities should be coordinated as one to minimize distribution costs for a specific customer level)

total cost approach

involves evaluating each possible PD system and identifying all of the costs of each alternative

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supply chain

the complete set of firms and facilities and logistics activities that involved in the procuring materials, transforming them into intermediates or finished products and distributing them to customers

edi

sends customers information directly to the supplier who can then immediately process the order

Ethical issues form PD arise from communication about product availability

internet sellers take orders on products that are not yet available

o

Stores offer a promotion, but do not have the inventory for the demand

transporting

marketing function of moving goods (makes products available when and where needed at a cost)

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Picking the right mode of transportation has a lot of factors

want the lowest costs

o

must provide the level of service required

o

product and PD decisions

railroadsd

carry heavy bulks of product (like coal) over large distances for low costs

·

not suited for those things in urgent demand b/c moves slower

trucks

good at moving small quantities

water transportation

is the slowest mode-but least expensive (usually) (good for international shipment)

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air frieght

but growing. High-value, low weight items, and Perishable products that water transp couldn’t use.

o

emergency deliveries, special orders and documents too

airplanes

transp. cost high, but total distribution cost can be lower bc you can eliminate warehouses, etc.

containerzation

grouping individual items into n economical shipping quantity and sealing them in protective containers for transit to their final destination

o

simplifies product and minimizes damages to products for handling between transportation modes

piggy back service

loading truck trailers carrying containers onto a rail car--to allow for speed and flexibility. Rail goes as close as possible, the trailer and then hooked up to a car and is off.

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just in time market

good way to cut inventory costs and provide the desired service level

private warehouses

storing facilities owned or leased by companies for their own use

o

used when large volume of goods must be stored regularly--but expensive

public warehouses

independent storing facilities

o

provide same service as private ones, used if space for storing isn’t needed on a regular basis (seasonal business

distriubution center

special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs

o

used to regroup goods between one channel level and another

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 logistics

transporting, storing, and handling of goods in ways that match target customers’ needs with a firms’ marketing mix

 customer service level

 

—how rapidly and dependably a firm can deliver what the customers want

o

customers don’t care how a product is moved or stored in order to be provided.

o

Example: Want Tostitos to be whole when you buy a bag, not in crumbs due to rough handling

 pd concept

concept—all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level

o

(all activities should be coordinated as one to minimize distribution costs for a specific customer level)

 total cost approach

involves evaluating each possible PD system and identifying all of the costs of each alternative

 supply chain

the complete set of firms and facilities and logistics activities that involved in the procuring materials, transforming them into intermediates or finished products and distributing them to customers

 edi

sends customers information directly to the supplier who can then immediately process the order

 Ethical issues form PD arise from communication about product availability

internet sellers take orders on products that are not yet available

o

Stores offer a promotion, but do not have the inventory for the demand

 transporting

marketing function of moving goods (makes products available when and where needed at a cost)

 Picking the right mode of transportation has a lot of factors

want the lowest costs

o

must provide the level of service required

o

product and PD decisions

 railroadsd

carry heavy bulks of product (like coal) over large distances for low costs

·

not suited for those things in urgent demand b/c moves slower

 trucks

good at moving small quantities

 water transportation

is the slowest mode-but least expensive (usually) (good for international shipment)

 air frieght

but growing. High-value, low weight items, and Perishable products that water transp couldn’t use.

o

emergency deliveries, special orders and documents too

 airplanes

transp. cost high, but total distribution cost can be lower bc you can eliminate warehouses, etc.

 containerzation

grouping individual items into n economical shipping quantity and sealing them in protective containers for transit to their final destination

o

simplifies product and minimizes damages to products for handling between transportation modes

 piggy back service

loading truck trailers carrying containers onto a rail car--to allow for speed and flexibility. Rail goes as close as possible, the trailer and then hooked up to a car and is off.

 just in time market

good way to cut inventory costs and provide the desired service level

 private warehouses

storing facilities owned or leased by companies for their own use

o

used when large volume of goods must be stored regularly--but expensive

 public warehouses

independent storing facilities

o

provide same service as private ones, used if space for storing isn’t needed on a regular basis (seasonal business

 distriubution center

special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs

o

used to regroup goods between one channel level and another

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