Koofers

chapter 3 and 8 - Flashcards

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Class:MKT 320F - FOUNDATIONS OF MARKETING
Subject:Marketing
University:University of Texas - Austin
Term:Fall 2011
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what are the 4 external market environments econ, technological, political and legal environment, cultural and social enviorment
mission statment sets out the organixation 
such as few key goals, its a fundenmental change 
technology affects marketing in what 2 ways oppurtunities for new products, and new processes 
nafta lays out a plan to reshape the rules of trades among the US canada and mexico
basically enlarges the free trade pact that laready knowcked down the barrier
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qualitative mean profit 
quantitative meants strengths and weaknesses 
screening criteria can help bring focus to oppurtunities that fit well with trands in the external enviorment 
sustainability the idea that is improtnat to meet present needs without compromising the ability of future generation to meet their own needs. 
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ROI especially those that borrow money for working captial 
strategic business unit is an organization that focus on some product markets and its treated as a separate profit center 
portfolio management which treats alternative products, division or strategic business as though they were stock investment to be bought and sold using financial criteria 
oligopoly compeito
An oligopoly is a market form in which a market or industry is dominated by a small number of sellers.
compeitiors offer very simple proecut 
lower and lower prices are there 
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monopoly in which one firm completely control a broad market, they are rare in market directed economics
they can move away from head on competition 
competitor analysis an organized approach for evaluating the strengths and the weaknesses of current or potential competitors marketing strategies, first find the competitors 
marketing research procedures that develop and analyze new information about a market. interview and questionnaires and experiment 
MIS which is an organized way of continually gathering and accessing and analyzing information. both small and large firms are turning to outside consultants and service provider for help with information systems. 
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who is MiS set by a group or firm or marketing speicialist that provides all department in the firm with information technology support 
decision support system is a computer program that makes it easy for marketing manager to get or US infomration 
A decision support system is a computer-based information system that supports business or organizational decision-making activities.
marketing model is a statement of relationships among marketing variable, looks at the sales and expected with different types of promotion and select the marketing mix that is best for that target market. 
situational analysis an informal study of what information is already available in the problem area, its good if the marketing manager is delating with unfamiliar areas of if the researcher is a specialist who doesn't know much about the management 
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secondary data information that has been collected or published already 
primary data information collected to solve a current prolbem
quantitive percentages, averages, sales- fized respondsesees 
mail and online survey when  extensive questioning is necessary, people don't comlete them, could be very expensive 
peoeple who do it tend to be young
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telephone quick, popular, effective 
personal very expensive, very depth, better responses, search of business customers 
checkout scanner this data feeds directly into a firm MIS it is instantly included in the mis and accessbile 
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 what are the 4 external market environmentsecon, technological, political and legal environment, cultural and social enviorment
 mission statmentsets out the organixation 
such as few key goals, its a fundenmental change 
 technology affects marketing in what 2 waysoppurtunities for new products, and new processes 
 naftalays out a plan to reshape the rules of trades among the US canada and mexico
basically enlarges the free trade pact that laready knowcked down the barrier
 qualitativemean profit 
 quantitative meantsstrengths and weaknesses 
 screening criteriacan help bring focus to oppurtunities that fit well with trands in the external enviorment 
 sustainabilitythe idea that is improtnat to meet present needs without compromising the ability of future generation to meet their own needs. 
 ROIespecially those that borrow money for working captial 
 strategic business unitis an organization that focus on some product markets and its treated as a separate profit center 
 portfolio managementwhich treats alternative products, division or strategic business as though they were stock investment to be bought and sold using financial criteria 
 oligopolycompeito
An oligopoly is a market form in which a market or industry is dominated by a small number of sellers.
compeitiors offer very simple proecut 
lower and lower prices are there 
 monopolyin which one firm completely control a broad market, they are rare in market directed economics
they can move away from head on competition 
 competitor analysisan organized approach for evaluating the strengths and the weaknesses of current or potential competitors marketing strategies, first find the competitors 
 marketing researchprocedures that develop and analyze new information about a market. interview and questionnaires and experiment 
 MISwhich is an organized way of continually gathering and accessing and analyzing information. both small and large firms are turning to outside consultants and service provider for help with information systems. 
 who is MiS set bya group or firm or marketing speicialist that provides all department in the firm with information technology support 
 decision support systemis a computer program that makes it easy for marketing manager to get or US infomration 
A decision support system is a computer-based information system that supports business or organizational decision-making activities.
 marketing modelis a statement of relationships among marketing variable, looks at the sales and expected with different types of promotion and select the marketing mix that is best for that target market. 
 situational analysisan informal study of what information is already available in the problem area, its good if the marketing manager is delating with unfamiliar areas of if the researcher is a specialist who doesn't know much about the management 
 secondary datainformation that has been collected or published already 
 primary datainformation collected to solve a current prolbem
 quantitivepercentages, averages, sales- fized respondsesees 
 mail and online surveywhen  extensive questioning is necessary, people don't comlete them, could be very expensive 
peoeple who do it tend to be young
 telephonequick, popular, effective 
 personalvery expensive, very depth, better responses, search of business customers 
 checkout scannerthis data feeds directly into a firm MIS it is instantly included in the mis and accessbile 
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