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Chapter 9 and 10 - Flashcards

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Class:MKT 320F - FOUNDATIONS OF MARKETING
Subject:Marketing
University:University of Texas - Austin
Term:Fall 2011
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product the need TO SATISFY A FIRM 
TOTAL PRODUCT OFFERING COMBINATION OF EXCELLENT SERVICE, physical good with the right features, useful in structures, convenient package, warranty, and familiar name that has satisfied customers in the past
quality a product ability to satisfy a customer's need or requirements. this fouces on how the customers think a product will fit some purpose.
product assortment set of all product lines and individual products that a firm sells 
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product line set of individual product that are closely related, sara lee has beverages, for
branding means the use of name term symbol to identify a product 

brand name is a word letter, aol
trademark those words symbols or markets , fedex typeface 
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service mark same as trademark service offering rather than a product
Brand equity like the value brand's overall strength in the market like yahoo
lanham act it apples to good shipped or interstate in foreign commerance
The Lanham Act (title 15, chapter 22 of the United States Code) is a piece of legislation that contains the federal statutes of trademark law in the United States.
licensed brand well know brand sellers pay a fee to use, sunkist
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generic products products that have no name, they are only known for their contents, lower costs, and in plain packages 
3 things a packaging should have promoting,- it has messages
protecting - spoiling
enchacing , - easier to identify 
federal fair packaging and labeling act requires consumer good to be clearly labeled in easy to understand terms to give consumers more info. 
service guarantees to acttaract the customers, get the job in 20 min if not get free pizza
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business products and consumer products meant for final consumer
business products , could meant for the use in producing other products, such as oil in the kitchen to make something 
4 consumer product class convenience, shopping, specialty, unsought 

convience products consumer needs, but isn't will to spend much on it, cereal, emergency food 
shopping homo- shopping products that are seen basically the same and wanted as lowest price, some people think that computers are the same
hertro- some quality , furniture clothing, wants different
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unsought products consumers don't know yet about or don't want to buy
regualar unsought - they know about it, they wouldn't buy its unties there is promotion, personal selling very important
new unsought - don't know about it, informative promotion can help 
derivied demand if the demand decreaes then, people will stop buying 
capitol item long lasting could be used in the company many years, 
accessories, installations (building)
components of brand equity differentiation, energy, relevance, esteem, knowledge 
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product life cycle - introduction stage markets don't know about that much, sales are really low, product, place promotion takes place, a lot of money is spend 
market growth industry sales grows fast, sales might rise and fall

market maturity sales rise, competion gets tougher
fad
life cycles are even shorter 
A fad is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way.
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new product development process idea generation, screening, idea  evaluation, development, commercialization
product manager( brand managerS) works under a marketing manager, they concerned with planing and promotion,
known as product champion 
total quality managment Total quality management or TQM is an integrative philosophy of management for continuously improving the quality of products and processes.
Pareto chart a group that shows a number of time a problem caused has occued 
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fishbone diagram cause and relationships of things of things that have gone wrong 
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 productthe need TO SATISFY A FIRM 
 TOTAL PRODUCT OFFERINGCOMBINATION OF EXCELLENT SERVICE, physical good with the right features, useful in structures, convenient package, warranty, and familiar name that has satisfied customers in the past
 qualitya product ability to satisfy a customer's need or requirements. this fouces on how the customers think a product will fit some purpose.
 product assortmentset of all product lines and individual products that a firm sells 
 product lineset of individual product that are closely related, sara lee has beverages, for
 brandingmeans the use of name term symbol to identify a product 

 brand nameis a word letter, aol
 trademarkthose words symbols or markets , fedex typeface 
 service marksame as trademark service offering rather than a product
 Brand equitylike the value brand's overall strength in the market like yahoo
 lanham actit apples to good shipped or interstate in foreign commerance
The Lanham Act (title 15, chapter 22 of the United States Code) is a piece of legislation that contains the federal statutes of trademark law in the United States.
 licensed brandwell know brand sellers pay a fee to use, sunkist
 generic productsproducts that have no name, they are only known for their contents, lower costs, and in plain packages 
 3 things a packaging should havepromoting,- it has messages
protecting - spoiling
enchacing , - easier to identify 
 federal fair packaging and labeling actrequires consumer good to be clearly labeled in easy to understand terms to give consumers more info. 
 service guaranteesto acttaract the customers, get the job in 20 min if not get free pizza
 business products and consumer productsmeant for final consumer
business products , could meant for the use in producing other products, such as oil in the kitchen to make something 
 4 consumer product classconvenience, shopping, specialty, unsought 

 convienceproducts consumer needs, but isn't will to spend much on it, cereal, emergency food 
 shoppinghomo- shopping products that are seen basically the same and wanted as lowest price, some people think that computers are the same
hertro- some quality , furniture clothing, wants different
 unsoughtproducts consumers don't know yet about or don't want to buy
regualar unsought - they know about it, they wouldn't buy its unties there is promotion, personal selling very important
new unsought - don't know about it, informative promotion can help 
 derivied demandif the demand decreaes then, people will stop buying 
 capitol itemlong lasting could be used in the company many years, 
accessories, installations (building)
 components of brand equitydifferentiation, energy, relevance, esteem, knowledge 
 product life cycle - introduction stagemarkets don't know about that much, sales are really low, product, place promotion takes place, a lot of money is spend 
 market growthindustry sales grows fast, sales might rise and fall

 market maturitysales rise, competion gets tougher
 fad
life cycles are even shorter 
A fad is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way.
 new product development processidea generation, screening, idea  evaluation, development, commercialization
 product manager( brand managerS)works under a marketing manager, they concerned with planing and promotion,
known as product champion 
 total quality managmentTotal quality management or TQM is an integrative philosophy of management for continuously improving the quality of products and processes.
 Pareto charta group that shows a number of time a problem caused has occued 
 fishbone diagramcause and relationships of things of things that have gone wrong 
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