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Class:MKT 320F - FOUNDATIONS OF MARKETING
Subject:Marketing
University:University of Texas - Austin
Term:Fall 2011
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Antitrust Framework collusion and restraint of trade is illegal so fi you find in some way in an organization and you are getting together with a competitor and what the picre will be and what you will bid on a product, that will be illegal 
Sherman Antitrust law Heart and should of antitrust law, every contracts and combination or conspiracy in a restraint of trade is illegal, every provision every person who shall monopolize or combine to desire to anyone else who want to monopolize shall be deemed, courts don't like when markets merge to become a monopoly
clayton act states that certain are illegal while the effect to substantive lessen the compeition or tend to create a monopoly.  unwanted product that is illegal. 
competing board seats so if your are on board, you cannot be on bored on something else 

Exclusive agreement goes under the clayton act, condition of the sale and the buyer will not be purchased by someone else you are ,
mainly cannot buy else where 
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FCC its an improvement act, power to investigate antitrust laws and to specifically enforce to equate them 
Federal trade commission, thinks something a firm is doing will lead to a monopoly situation
its permits the (    ) to seek conjunction not only the firm they are focuses on but on other things, such as other companies 
price fixing - what does it got again against the sehrman law, 2 firms having the same please and they get together and fix a price 
why are firms engaged in price fixing industries produce a lot more product then demand so price goes down. to avoid, price going down  the easiest thing to do is decide on the price. undifferentiated products, lack of top management survellieance, make sure companies don't find themselves in a situation 
Robinson - pat man act prevents any firm from selling 2 or more different buyers within reasonably short person of time. The idea was that same retailers were that we were getting killed, crushed from big companies such as walmart. you can't sell 2 or more buyers at different prices. 
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what are the exception of the robinson patman act cost justification - then i am in a position to sell a product at a lower price 
changing market condition - permit the from to reduce its price to stress goods. this product will be lose value if not sold at that price 
meeting the competition - if i can show another product at a lower price,  then i can turn around and sell it to lower price

distinct markets - if i can that Austin texas is different from college stint then can 2 different locations for different prices 
refusal to deal supreme court has long recognized that the seller has the right to distribute their product any way they want to .

franchising contractural relationship that permits the franchise to sell the product under specific limited targeted conditions. if you do not do what the frimsts say they can terminate you. 
Home selling/ slash cooling of rule Anyone who purchases any product has the right to cancel with 72 hours 
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wheeler lea act protection of public health is primary goal, protects consumers from false advertising. 
rule of the advertising is deceptive if its a 100 percent true it examines the overall expression is deceptive and cannot understand the advertisement, then FTC can claim deceptive. 
puffery innocent exaggeration 
intellectual property- patents inventors are entitle to protect themselves if their product is patent. 
only role of government can issue a patent, give the right to sell your patent 
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consumer product safety act, standards many people do not think people are safe,  basically billboards were banned, branding was banned, sports ever was able to sponsorship just once a yearend nothing at youth. 
Ponzi tesitty in the government about this scheme, insidious kinds of thing who take advantage tof people who are not sophisticated. rule: money taken from today's investors is used to pay off debts of previous investors there is no profit. 
MIs 3 components access to internal company records, data you already have some point of time. Marketing intelligence records activities. Marketing research 
Marketing intelligence system want to know what the competitor is introducing in the market. , government data resources, purchasing information, online customer feedback 
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terms to be concluded with dealing primary date population- understudy 
census- opinion 
sample - group of people selected from the population for me to try to estimate what the population really thought
stratified sample divide population into statism and I'm interested in these different categories, 
confidence intervals size of the sample, the way they look,.. so larger the sample small the sample the more narrow its is  
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 Antitrust Frameworkcollusion and restraint of trade is illegal so fi you find in some way in an organization and you are getting together with a competitor and what the picre will be and what you will bid on a product, that will be illegal 
 Sherman Antitrust lawHeart and should of antitrust law, every contracts and combination or conspiracy in a restraint of trade is illegal, every provision every person who shall monopolize or combine to desire to anyone else who want to monopolize shall be deemed, courts don't like when markets merge to become a monopoly
 clayton actstates that certain are illegal while the effect to substantive lessen the compeition or tend to create a monopoly.  unwanted product that is illegal. 
competing board seats so if your are on board, you cannot be on bored on something else 

 Exclusive agreementgoes under the clayton act, condition of the sale and the buyer will not be purchased by someone else you are ,
mainly cannot buy else where 
 FCCits an improvement act, power to investigate antitrust laws and to specifically enforce to equate them 
Federal trade commission, thinks something a firm is doing will lead to a monopoly situation
its permits the (    ) to seek conjunction not only the firm they are focuses on but on other things, such as other companies 
 price fixing - what does it got againagainst the sehrman law, 2 firms having the same please and they get together and fix a price 
 why are firms engaged in price fixingindustries produce a lot more product then demand so price goes down. to avoid, price going down  the easiest thing to do is decide on the price. undifferentiated products, lack of top management survellieance, make sure companies don't find themselves in a situation 
 Robinson - pat man actprevents any firm from selling 2 or more different buyers within reasonably short person of time. The idea was that same retailers were that we were getting killed, crushed from big companies such as walmart. you can't sell 2 or more buyers at different prices. 
 what are the exception of the robinson patman actcost justification - then i am in a position to sell a product at a lower price 
changing market condition - permit the from to reduce its price to stress goods. this product will be lose value if not sold at that price 
meeting the competition - if i can show another product at a lower price,  then i can turn around and sell it to lower price

distinct markets - if i can that Austin texas is different from college stint then can 2 different locations for different prices 
 refusal to dealsupreme court has long recognized that the seller has the right to distribute their product any way they want to .

 franchisingcontractural relationship that permits the franchise to sell the product under specific limited targeted conditions. if you do not do what the frimsts say they can terminate you. 
 Home selling/ slash cooling of ruleAnyone who purchases any product has the right to cancel with 72 hours 
 wheeler lea actprotection of public health is primary goal, protects consumers from false advertising. 
 rule of the advertising is deceptiveif its a 100 percent true it examines the overall expression is deceptive and cannot understand the advertisement, then FTC can claim deceptive. 
 pufferyinnocent exaggeration 
 intellectual property- patentsinventors are entitle to protect themselves if their product is patent. 
only role of government can issue a patent, give the right to sell your patent 
 consumer product safety act,standards many people do not think people are safe,  basically billboards were banned, branding was banned, sports ever was able to sponsorship just once a yearend nothing at youth. 
 Ponzitesitty in the government about this scheme, insidious kinds of thing who take advantage tof people who are not sophisticated. rule: money taken from today's investors is used to pay off debts of previous investors there is no profit. 
 MIs 3 componentsaccess to internal company records, data you already have some point of time. Marketing intelligence records activities. Marketing research 
 Marketing intelligence systemwant to know what the competitor is introducing in the market. , government data resources, purchasing information, online customer feedback 
 terms to be concluded with dealing primary datepopulation- understudy 
census- opinion 
sample - group of people selected from the population for me to try to estimate what the population really thought
 stratified sampledivide population into statism and I'm interested in these different categories, 
 confidence intervalssize of the sample, the way they look,.. so larger the sample small the sample the more narrow its is  
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