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Exam 1 - Flashcards

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Class:MKTG 4154 - Marketing Research
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term:Spring 2012
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Marketing Concept the goal of an organization is customer satisfaction
Marketing Research critical part of marketing intelligence that obtains information on consumer needs
4 Ps product, price, place, promotion
4 Cs
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 Marketing Conceptthe goal of an organization is customer satisfaction
 Marketing Researchcritical part of marketing intelligence that obtains information on consumer needs
 4 Psproduct, price, place, promotion
 4 Cs 
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