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Exam 2 - Flashcards

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Class:MKTG 4154 - Marketing Research
Subject:Marketing
University:Virginia Polytechnic Institute And State University
Term:Fall 2012
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Questionnaire set of questions designed to generate data necessary for achieving the research objective
redundancy obtaining key info using multiple questions
cover letter/intro
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 Questionnaireset of questions designed to generate data necessary for achieving the research objective
 redundancyobtaining key info using multiple questions
 cover letter/intro 
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