Koofers

(9780073136660)

by

ISBN 10: 0073136662
ISBN 13: 9780073136660
Edition: 1st Edition
Published:
Format: Paperback
Summary:
Part One An Introduction to Advertising Chapter 1 Advertising Today and How We Got Here Chapter 2 The Economic, Social, and Regulatory Aspects of Advertising Chapter 3 The Advertising Industry Part Two Understanding the Target Audience Chapter 4 Segmentat
Required For:
MKT 4123MKTG 3504
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