Koofers

(9780131869608)

by

ISBN 10: 0131869604
ISBN 13: 9780131869608
Edition: 9th Edition
Published: 2006-02-27
Format: Hardcover
Summary:
PART 1. Introduction 1. Introduction: Diversity in the Marketplace 2. Consumer Research 3. Market Segmentation PART 2. The Consumer as an Individual 4. Consumer Motivations 5. Personality and Consumer Behavior 6. Consumer Perception 7. Consumer Learning 8
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