ISBN 10: 0131877291
ISBN 13: 9780131877290
Edition: 1st Edition
Published: 2006-02-06
Format: Paperback
Preface xiAbout the Author xixPart I: The Fortune at the Bottom of the Pyramid 1Chapter 1: The Market at the Bottom of the Pyramid 3Chapter 2: Products and Services for the BOP 23Chapter 3: BOP: A Global Opportunity? 47Chapter 4: The Ecosystem for Wealth
Required For:
ACIS 3564ACIS 5034
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