Koofers

(9780131888593)

by

ISBN 10: 0131888595
ISBN 13: 9780131888593
Edition: 3rd Edition
Published:
Format: Hardcover
Summary:
I: Opening Perspectives CHAPTER 1 Brands & Brand Management II: Identifying and Establishing Brand Positioning and Values CHAPTER 2 Customer-Based Brand Equity CHAPTER 3 Brand Positioning III: Planning and Implementing Brand Marketing Programs CHAPTER 4 C
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