ISBN 10: 0131963341
ISBN 13: 9780131963344
Edition: 3rdth Edition
Published: 2006-06-10
Format: Hardcover
Part I: Marketing Philosophy and Strategy Chapter 1: Marketing and the Job of the Marketing Manager Chapter 2: A Strategic Marketing Framework Part II: Analysis for Marketing Decisions Chapter 3: Marketing Research Chapter 4: Analyzing Consumer Behavior C
Required For:
MKT 480MKT 580MKT 600MKTG 5104
173, "/var/app/current/tmp/"