Koofers

(9780136015963)

by

ISBN 10: 0136015964
ISBN 13: 9780136015963
Edition: 8th Edition
Published: 2008-03-07
Format: Hardcover
Summary:
Preface and FM Section I Consumers in the Marketplace Chapter 1 Consumers Rules Section II Consumers as Individuals Chapter 2 Perception Chapter 3 Learning and Memory Chapter 4 Motivation and Values Chapter 5 The Self Chapter 6 Personality and Lifestyles
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