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MKTG 3650 - Foundations of Marketing Practice at University of North Texas

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3650. Foundations of Marketing Practice. 3 hours. Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing.

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MKTG 3650 - Foundations of Marketing Practice
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