AHRM 2264 - Apparel Product Development at Virginia Tech


Study of the pre-production stage of product development in the apparel industry, including planning a line based on market, consumer, and product research, forecasting trends in color, style and materials, developing and selecting designs and styles, and wholesale marketing of a line to retail buyers. Also includes the use of diverse inspiration sources for creating a design, application of computer-aided design to design and style development, and identification of career opportunities and qualifications for professional positions in the industry. Pre-requisite: Sophomore Standing required.

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AHRM 2264 - Apparel Product Development
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