Koofers

MKTG 3504 - Advertising at Virginia Tech

Description:

Survey of advertising principles and its applications. The course covers advertising history, the impact of advertising on society, and ethical and regulatory issues. The process of creating and placing advertising is explored including advertising objectives, budgeting, media planning and mix, creative objectives and strategy, copy execution and production, and copy testing. Junior standing required.

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MKTG 3504 - Advertising
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