Koofers

MKTG 4644 - Mktg, Soc, & Pub Interests at Virginia Tech

Description:

The impact of marketing on society from a multi- disciplinary and multi-stakeholder perspective. Marketing's role in solving societal problems is explored. Topics include at-risk market segments, controversial products and practices, and issues of social justice.

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MKTG 4644 - Mktg, Soc, & Pub Interests
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